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How to Sell on Blinkit? Complete Seller Registration & Onboarding Guide 2026
Your Amazon sales are good. Maybe even great.
But have you noticed something? Your competitors are talking about Blinkit. Instagram is full of brands celebrating their “quick commerce launch.” LinkedIn posts about 10-minute delivery success stories.
And you’re wondering: Should I be there too?
Here’s the reality: Quick commerce is not replacing e-commerce. It’s creating a completely new buying behavior.
Think about it. When someone orders from Amazon, they’re planning. Comparing. Adding to the wishlist. Thinking for days. Finally buying.
When someone opens Blinkit? They need it NOW. The impulse is there. The wallet is out. They’re buying in 30 seconds.
That’s a different customer mindset. And if your product fits that urgency, you’re leaving money on the table by not being there.
But here’s the problem:
Most brands assume Blinkit works like Amazon. Fill a form. Upload products. Start selling.
Then they hit the registration process. And get confused. Documents rejected. Unclear requirements. Weeks of back-and-forth with no clarity.
I’ve seen brands spend 2-3 months just trying to figure out the onboarding process. Some give up. Some pay consultants. Some eventually figure it out but waste valuable time.
Why does this happen?
Because Blinkit is fundamentally different. It’s not a marketplace where customers buy from you. It’s a quick commerce platform where Blinkit buys from you, stocks in their warehouses, and sells to customers in 10 minutes.
Different models. Different process. Different requirements.
After helping dozens of brands navigate this, I decided to write this guide. Everything you actually need to know about becoming a Blinkit seller. Real steps. Real timeline. Real mistakes to avoid.
Let’s get into it
Is Blinkit Right For Your Brand? Understanding Quick Commerce
Here’s a conversation I had last month with a furniture brand founder. Great guy. Doing well on Flipkart. He wanted to get on Blinkit because “everyone’s talking about quick commerce.”
I asked him: “When was the last time you ordered a dining table in 10 minutes?”
He laughed. Then he got it.
Quick commerce isn’t for everyone, and that’s fine. Blinkit seller registration works brilliantly for:
- Groceries and FMCG products
- Snacks that people crave at odd hours
- Personal care items you realize you need right now
- Beverages for sudden guests
- Small electronics and appliances you need urgently
Now, about that last point – let me clarify because this confuses people about selling on Blinkit.
When I say electronics work on Blinkit, I’m not talking about laptops or washing machines. Nobody’s buying those in 10 minutes. But think about the scenarios that actually happen:
Your hair dryer dies right before an important meeting. Your phone charger stops working and you’ve got 10% battery. You’re hosting a dinner party tomorrow and realize your air fryer isn’t working. The iron box gave up while you’re packing for a morning flight.
These are real, urgent needs. And they happen more often than you’d think in the quick commerce landscape.
I’ve seen brands selling hair straighteners, trimmers, phone accessories, small kitchen appliances, portable speakers – all doing surprisingly well on Blinkit. Why? Because when someone needs these things, they need them NOW. Not in 2 days with Amazon Prime. Now.
The sweet spot for Blinkit products is usually items between ₹500-₹3000. Anything beyond that, and people start comparing, reading reviews, thinking it over. The impulse factor drops.
The key question to ask yourself before starting the Blinkit onboarding process: “Would someone urgently need this product and be willing to pay a slight premium for 10-minute delivery?”
If the answer is yes, Blinkit might work for you. But if you’re selling products that need detailed explanation or are high-consideration purchases, maybe quick commerce isn’t your primary channel.
Understanding Blinkit Seller Fees and Commission Structure
The Blinkit seller fees structure catches people off guard. Let me break it down clearly.
Onboarding Fee: You pay ₹25,000 per SKU when you’re ready to list. But here’s what people miss – you get that same ₹25,000 back as advertising credit (Advertisement PLA). So technically, your upfront cost is mainly the inventory you’ll need to send.
One SKU means one variant. So if you’ve got Toor Dal in 500g and 1kg, that’s two SKUs. Plan
Understanding Blinkit Commission Structure
Here’s something you should know about Blinkit commission rates – they vary by category and are charged when you make sales on the platform.
How commission works on Blinkit:
The commission is category-based. Different product categories have different rates. FMCG products typically have lower commissions (around 10-15%), while categories like electronics and personal care might be higher (15-25%).
When you list products, you’ll need to provide:
- Average Selling Price: Your typical selling price per unit on Blinkit.
- Product Dimensions with Packaging (L x B x H): This affects warehouse costs. Bigger products take more space in dark stores, impacting storage fees.
- Expected Days to Sell: Critical question – will your product sell within 30 days?
Why the 30-day timeline matters:
You pay warehouse charges for inventory sitting in Blinkit’s system. If your product sits for 60-90 days versus 30 days, storage costs add up significantly.
Quick commerce thrives on fast inventory turnover. Blinkit operates small, efficient dark stores optimized for 10-minute delivery. Every square foot is valuable.
Products that sell within 30 days get:
- Better shelf allocation
- Priority placement in dark stores
- Larger purchase orders
- Lower overall costs
Products that sit longer face:
- Higher warehouse charges
- Reduced allocation in future POs
- Possible delisting if velocity is too low
The commission and fee structure rewards products that fit the quick commerce model – impulse purchases with fast inventory turnover.
The Complete Blinkit Onboarding Process: Step-by-Step
Let me break down the actual Blinkit onboarding process as it happens. This is the real flow, not the sanitized version.
Step 1: Registration Form and Business Documentation
The first step in Blinkit seller registration is filling out a comprehensive registration form. This isn’t just basic details – Blinkit wants complete business information.
What you need to provide:
- Complete business details and company information
- Seller information (authorized person details)
- Brand details you want to register
- Bank account information for settlements
- Shipping location details (your warehouse address)
- Digital signature for verification
This is more detailed than most marketplaces. Take your time filling this out. I’ve seen applications delayed because of incomplete information or mismatched details.
Double-check everything before submitting your Blinkit seller registration.
Step 2: Approval and Agreement Process
Once you submit, Blinkit reviews your application. If approved, here’s what happens next:
You’ll receive an email with a formal agreement. This isn’t just a click-and-accept situation. You need to:
- Fill in your business details on the agreement
- Provide authorization for your brand
- Print the agreement on your company letterhead
- Get it signed by authorized signatory
- Share the signed document back with the Blinkit team
This step is crucial for becoming a Blinkit seller. The agreement establishes the legal framework for selling on Blinkit. Don’t rush through it – read the terms carefully, especially around commission rates, payment cycles, and inventory ownership.
Step 3: How to Product Onboarding Process
The Point 4 – Product Onboarding Process
Once your agreement is sorted, you enter the actual product listing phase. Blinkit follows a structured 4-step process:
Point 1: Create Product Request
This is where you upload your product catalog for the Blinkit platform. You’ll need:
- Product names and descriptions
- High-quality product images (white background, clear visibility)
- MRP and selling price
- Product barcodes (EAN/UPC codes)
- HSN codes for tax purposes
- Product specifications and attributes
Remember, Blinkit customers scroll fast. Your product images need to grab attention in 2 seconds on the quick commerce app.
Point 2: Select Cluster (Warehouse Location)
This is a critical decision in selling on Blinkit. You’re selecting which city and warehouse you want to operate from.
For example, if you select Bangalore, you’re committing to send inventory to Blinkit’s Bangalore warehouse. Your products will only be available to customers in that city initially.
My advice? Start with one city where your logistics is strongest. Don’t overextend. I’ve seen brands select multiple cities on day one and then struggle with inventory management across locations.
The beauty of quick commerce is you can always expand later. But you can’t fix a damaged reputation from missing dispatch appointments.
Point 3: Pay ₹25,000 per SKU (Advertisement PLA)
Now comes the payment. You pay ₹25,000 per SKU as your onboarding fee. This amount is credited back to you as Ader PLA – your advertising budget on the Blinkit platform.
Example: If you’re listing 5 SKUs (let’s say 1kg Toor Dal, 500g Toor Dal, 1kg Moong Dal, 500g Moong Dal, and 1kg Chana Dal), you’ll pay ₹1,25,000 upfront. But you also get ₹1,25,000 in ad credits to use for promoting your products on Blinkit.
Use these ad credits wisely. Many brands forget about them or use them ineffectively. We’ll talk about advertising strategies later in this guide.
Point 4: Receive and Fulfill the Purchase Order
Once your products are approved and payment is done, Blinkit raises a Purchase Order (PO). This is typically for 100-150 units initially, depending on your product and selected cluster.
Here’s where the process gets specific:
Mandatory Exit Time Coordination: Your delivery partner must share the exit time and date with Blinkit. This is not optional. Blinkit needs to know exactly when your shipment is leaving your warehouse so they can prepare to receive it at their warehouse.
This coordination is mandatory because Blinkit operates on tight schedules in quick commerce. Their receiving teams need to plan for your inventory arrival.
Step 4: Receive and Fulfill the Purchase Order
You ship your inventory to the designated Blinkit warehouse based on your cluster selection. Make sure your packaging meets Blinkit’s specifications – sturdy cartons, proper labeling with batch numbers, manufacturing dates, and expiry dates.Show up on time. With exact quantities as per the PO. First impression matters as a Blinkit seller.
Step 5: Distribution to Dark Stores and Going Live
Once your products reach the Blinkit warehouse, they don’t immediately go live on the app. Here’s what actually happens:
Blinkit disperses your inventory from the mother warehouse to multiple dark stores across the city. These dark stores are small fulfillment centers strategically located for 10-minute delivery.
Your Blinkit product listing goes live only when inventory physically reaches the dark stores and is scanned into their system. This distribution typically takes 1-3 days.
So if you’re refreshing the Blinkit app wondering why customers can’t see your products yet – they’re in transit within Blinkit’s network. Be patient.
Once products hit the dark stores, you’re officially live on Blinkit.
Blinkit Advertising Options? How to Boost Sales
Once you’re live on the Blinkit platform, visibility is everything. You have ₹25,000 per SKU in ad credits – here’s how to use them effectively.
Blinkit offers two types of advertising campaigns:
1. Product Booster (Sales & Visibility)
This is your primary tool for driving sales on Blinkit. Product Booster campaigns push your specific products higher in search results and category pages.
When to use Product Booster:
- Right after going live (first 30 days are crucial)
- When launching new SKUs on Blinkit
- During seasonal peaks or festivals
- To compete with established brands in your category
The algorithm favors products with good sales velocity. Use Product Booster to kickstart that momentum. Once your products start selling organically, you can reduce ad spend.
2. Brand Recommendation (Brand Presence)
This focuses on building overall brand awareness on the Blinkit platform rather than pushing individual products.
When to use Brand Recommendation:
- If you have multiple SKUs on Blinkit
- Building long-term brand recall
- Establishing credibility in quick commerce
- Creating differentiation from competitors
Think of Product Booster as performance marketing (immediate sales) and Brand Recommendation as brand building (long-term positioning).
My recommendation? Start with Product Booster for your top 2-3 SKUs. Get sales moving. Build reviews. Then layer in Brand Recommendation once you have some traction.
Tracking Sales and Planning Inventory on Blinkit
One massive advantage of selling on Blinkit is the real-time sales tracking dashboard.
You can monitor:
- Daily sales by SKU
- Which dark stores are moving inventory fastest
- What times of day see peak orders
- Inventory levels across locations
- Reorder patterns and velocity
Why this matters: You can plan your inventory in advance. If you see a particular SKU selling 50 units per day, you know you need to keep at least 1500 units in stock for the month. Plus buffer for growth.
Track your data closely in the first 60 days. You’ll start seeing patterns – which products move fastest, which days see higher sales, which dark stores need more stock.
Use this data to optimize your inventory planning and avoid stockouts on the Blinkit platform.
Boosting Sales Performance: Advanced Strategies for Blinkit Sellers
Getting listed is just the start. Here’s how to actually succeed on Blinkit and maximize your quick commerce revenue.
Maintain High PO Fill Rate (Critical for Success)
Your PO fill rate is one of the most important metrics for Blinkit sellers. When Blinkit raises a Purchase Order, they expect you to fulfill it completely and on time.
If the PO says 500 units, you need to send exactly 500 units. Not 450. Not “we’ll send 50 more next week.”
PO Fill Rate (Critical for Success)
Why PO fill rate matters:
- Blinkit prioritizes reliable sellers for future POs
- Low fill rates reduce your inventory allocation
- It affects your visibility on the platform
- Damages your reputation in quick commerce
How to ensure 100% fill rate?
Reserve dedicated inventory in your warehouse specifically for quick commerce platforms like Blinkit and Swiggy Instamart. Don’t pull from the same inventory pool as your other sales channels. This prevents stockouts when Blinkit raises urgent POs.
This is where tools like Unicommerce’s quick commerce solution become valuable. It helps you segregate and manage inventory specifically for quick commerce fulfillment, ensuring you never miss a Blinkit PO due to inventory allocation issues.
PO Fill Rate (Critical for Success)
This is the game-changer most Blinkit sellers overlook: real-time inventory syncing between mother warehouse and dark stores.
Here’s why it matters:
Problem 1 - What is Offline Inventory During Peak Hours?
Let’s say your product sells consistently from 6 PM to 10 PM (dinner prep time). But you don’t know at what exact time your inventory goes offline in which dark store. You’re losing sales and don’t even realize it.
With real-time inventory tracking, you’ll know exactly when each dark store hits low stock levels. You can coordinate with Blinkit for faster replenishment to the high-velocity dark stores.
Problem 2: Running Ads with No Inventory?
This is painful and I’ve seen it happen repeatedly. You launch a sponsored campaign on Blinkit. Your ads are running. Customers are clicking. Your product starts selling faster than expected.
Then suddenly, you go offline due to limited inventory. Your ad budget is wasted. Customers who wanted to buy can’t find your product. You’ve lost both money and potential customers.
The solution: Real-time inventory synchronization lets you see inventory levels across all dark stores continuously. You can:
- Identify which dark stores need urgent replenishment
- Plan your inventory dispatch in advance
- Coordinate with Blinkit before you hit zero stock
- Time your ad campaigns when inventory is abundant
- Avoid wasting ad spend when stock is low
Tools that sync inventory data help you make smarter decisions. Instead of reacting to stockouts, you’re preventing them. Instead of guessing when to send more inventory, you’re planning based on real data.
Monitor Dark Store Performance
Not all dark stores perform equally. Some locations naturally have higher demand for your products.
Track which dark stores are moving inventory fastest. Work with Blinkit to allocate more stock to high-performing locations and less to slow movers. This maximizes your revenue potential and minimizes warehouse holding costs.
Optimize Your Product Mix Based on Data
After 60-90 days on Blinkit, you’ll have clear data on what’s working and what’s not.
If a SKU consistently underperforms despite advertising, consider replacing it with something else. You only have 20 SKU slots – use them for winners.
Double down on products showing strong organic growth. Increase their inventory. Promote them more. Make sure they’re always in stock on the Blinkit platform.
Common Mistakes That Kill Blinkit Seller Success
Treating Blinkit like Amazon: Blinkit is not a list-and-wait marketplace. You’re fulfilling bulk POs, managing warehouse appointments, working with a fundamentally different fulfillment model. Adjust your approach.
Poor inventory planning: Running out of stock on Blinkit means you disappear from search results. All your momentum dies. Plan inventory with buffers. Use real-time tracking to avoid stockouts.
Ignoring ad credits: That ₹25K per SKU is real money sitting in your account. Use it strategically in the first 60 days. Don’t let it expire unused.
Selecting too many cities initially: Start with 1-2 cities. Master the operations. Then expand. Overextending early leads to missed appointments and damaged reputation.
Low quality product images: Quick commerce is visual. Customers scroll fast. Your images need to be crisp, clear, and compelling. Invest in good product photography for the Blinkit platform.
Missing dispatch appointments: When you commit to an exit time for shipment, honor it. Your delivery partner must coordinate with Blinkit. Missing these mandatory coordination steps delays everything.
Not tracking dark store performance: Monitor which locations sell your products fastest. Optimize your inventory allocation accordingly.
Final Thoughts, Your Blinkit Seller Journey
Quick commerce is not a fad. It’s fundamentally changing how urban India shops. And Blinkit is leading this revolution.
But success on Blinkit requires understanding that this isn’t Amazon or Flipkart. The rules are different. The fulfillment model is different. The customer mindset is different.
Keys to Blinkit seller success:
- Start focused with cities and SKUs
- Maintain high PO fill rates (reserve inventory for quick commerce)
- Implement real-time inventory tracking
- Use your ad credits strategically
- Monitor performance data closely
- Expand based on proven success
The brands winning on Blinkit are the ones who understand the quick commerce model deeply, execute consistently, and use data to make smart inventory decisions.
Getting listed on Blinkit is just the beginning. Real success comes from maintaining high fill rates, keeping inventory flowing smoothly to dark stores, preventing stockouts, and using your advertising budget effectively.
The 10-minute delivery promise isn’t marketing hype. It’s genuinely changing consumer behavior in India. Being part of that change, reaching customers faster than ever before, is exciting.
Now go complete your Blinkit seller registration. Follow this process step-by-step. Avoid the common mistakes. And build a successful quick commerce business on the Blinkit platform.
Ready to start selling on Blinkit? Begin your onboarding today and tap into India’s fastest-growing quick commerce opportunity.