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- +918960267105
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Myntra Products Not Showing After Approval? Fix PMR Holds & Visibility Issues
The Worst Kind of Rejection: When "Approved" Doesn't Mean Live
There’s a special kind of frustration reserved for Myntra sellers who’ve successfully navigated Excel upload rejections and lot failures.
You’ve done everything right. Your catalog uploaded successfully. No errors. Your products show status “Active” in your seller dashboard. You’ve even uploaded inventory to Myntra’s warehouse.
Everything looks perfect.
Then you search for your products on Myntra’s customer app. Nothing. They don’t appear.
You refresh. Clear cache. Try different search terms. Still nothing.
You check your dashboard again. Still shows “Active.”
But customers can’t see or buy your products.
Let me tell you about Priya – founder of a home furnishing brand. She’d prepared meticulously. Used checklists. Validated everything twice before uploading 120 bedsheet sets.
- Week: Upload successful! No rejections!
- Week: Products approved! Status: “Active“!
- Week: Uploaded inventory to warehouse.
- Week: Started marketing campaigns. Invested ₹80,000 in ads.
- Week: Zero sales. Not a single order.
She asked friends to search for her brand on Myntra. Nobody could find it.
I logged into her account and dug deeper. Downloaded the detailed listing report.
There it was: “QC Status: On Hold – PMR”
118 out of 120 products. Sitting in PMR hold. Invisible to customers for three weeks.
She’d spent:
- ₹2.8 lakhs on inventory in warehouse
- ₹1.2 lakhs on photography
- ₹80,000 on marketing campaigns for products nobody could buy
- 5 weeks with zero revenue
The worst part? The main dashboard never clearly told her about the PMR hold. No email. No alert. Products just silently stuck.
After working with 200+ brands, I’ve seen PMR rejection rates as high as 68% in home furnishing category.
In this guide, I’ll show you what PMR is, how to identify it, the 8 most common reasons, and exact fixes.
What is PMR on Myntra?
How to check PMR status in Seller Portal reports?
PMR = Product Management Review – Myntra’s secondary quality control that happens AFTER products are “approved.”
The complete workflow:
Stage 1: Catalog uploaded → System validates Excel
Stage 2: Lot validation → Checks duplicates, images
Stage 3: Initial approval → Shows “Active” ← Sellers think they’ve won
Stage 4: PMR Review → Human QC team manually reviews ← Silent background process
Stage 5: Actually goes live (or gets held)
The frustrating disconnect:
Stage 3 makes you think products are live:
- Dashboard: “Active” ✓
- Can upload inventory ✓
- Everything looks operational ✓
But Stage 4 happens invisibly. Products don’t appear to customers. No error message. No alert.
Why Myntra does this:
Reason #1: Brand quality protection – They don’t want poor quality listings damaging their premium image
Reason #2: Category compliance – Different categories have regulatory requirements (thread count for textiles, safety for baby products)
The timeline problem: PMR review takes 3-7 days. During this time you’re uploading inventory, running ads, with zero feedback there’s an issue.
Most sellers don’t know where to look.
Method 1: Detailed Listing Reports (Most Reliable)
- Log into Myntra Seller Portal
- Go to: Reports → Listing Reports
- Download: “Current Listings Report” or “QC Status Report”
- Open Excel file
- Find column: “QC Status” or “Listing Status”
Filter for:
- “On Hold – PMR”
- “PMR Hold”
- “QC Pending”
- “Quality Check Failed”
These products are stuck. NOT visible to customers despite showing “Active.”
- Check “PMR Reason” column for specifics:
- “Missing image angles”
- “Incorrect dimensions”
- “Image background not white”
Method 2: Customer-Facing Verification (Ultimate Truth)
- Open Myntra app/website
- Log out completely or use incognito mode
- Search for your exact product/brand name
- If products don’t appear → PMR hold or visibility issue
- Try multiple search terms customers would use:
- “cotton bedsheet”
- “men tshirt”
- “formal shoes”
If not appearing in ANY relevant searches after 48 hours of “Active” status → Definitely a problem.
What are the 8 common PMR rejection reasons (and fixes)
PMR Issue #1: Missing or incorrect image angles
#1 reason for PMR holds – 40% of rejections.
What Myntra expects: 4-6 images showing:
- Front view
- Back view
- Side view
- Detail shots
- Model/lifestyle shot
Where sellers fail:
Mistake A: Only 2-3 images (front and back)
Mistake B: Same angle at different zooms (3 front views ≠ 3 angles)
Mistake C: Poor angles that don’t clearly show features
Category-specific requirements:
APPAREL:
- Front: Straight-on, centered, full product
- Back: Shows neck design, closures
- Side: Shows sleeve length ← Most missed, causes most rejections
- Detail: Fabric texture, logo
- Model: On-body visualization
Real example: Shirt brand had 89 SKUs stuck for 3 weeks. Had front, back, detail, model shots. Missing: Clear side view showing sleeve length. Once added → All 89 live in 48 hours.
FOOTWEAR:
- Side view (profile)
- Top view (upper design)
- Sole view (bottom) ← Often missed
- Back view (heel)
- Detail shots
HOME FURNISHING (Bedsheets):
- Lifestyle (on bed)
- Fabric close-up ← Critical, often missed
- Corner stitching detail ← Critical, often missed
- Print/pattern detail
- Folded product
- Size reference with measuring tape
Priya’s case: Had lifestyle shots. Missing: fabric close-up, corner detail, size reference. PMR couldn’t verify “180 TC” or “double stitched” claims → 118 products held.
Cost: ₹65,000 re-shoot + 5 weeks lost sales.
PMR Issue #2: Non‑white background (RGB 255,255,255)
25% of image-related holds.
The rule: Pure white background. RGB 255, 255, 255. Nothing else.
Where sellers fail:
Mistake A: “Off-white” – RGB 254,254,252 (looks white to humans, Myntra’s system detects it)
Mistake B: Shadows creating gray areas (RGB 200,200,200)
Mistake C: Textured white (brick, fabric, wood)
How to verify:
Photoshop method:
- Open image
- Eyedropper tool (press I)
- Click background
- Check RGB values
- Must be: R: 255, G: 255, B: 255
Online method:
- Go to imagecolorpicker.com
- Upload image
- Click background
- Check Hex: Must be #FFFFFF
Real scenario: Accessories brand, 67 products, all looked perfect. Background: RGB 252,252,250. All held in PMR.
Fix without re-shooting:
- Photoshop: Magic Wand Tool
- Select background (Tolerance: 10-15)
- Fill with pure white (255,255,255)
- Save as JPEG
Batch process: Record as Photoshop Action, apply to all images in 10 minutes.
Prevention: Buy photo lightbox (₹3,500-15,000) – produces pure white automatically.
PMR Issue #3: Dimensions in cm missing or wrong
30% of PMR holds for apparel/home furnishing.
What Myntra requires (all in cm):
APPAREL:
- Length (shoulder to hem)
- Chest/Bust (pit to pit × 2)
- Waist
- Shoulder width
- Sleeve length
FOOTWEAR:
- Length (heel to toe in cm, NOT size number)
- Width
- Height/Heel height
HOME FURNISHING (Bedsheets):
- Sheet Length (exact cm, not just “King Size”)
- Sheet Width
- Pillow Cover dimensions
- Number of pieces
- Thread Count – MANDATORY
- GSM – MANDATORY
Critical mistakes:
- Mistake #1: Leaving fields blank
- Mistake #2: Entering inches when Myntra expects cm
- Mistake #3: Using manufacturer specs instead of measuring actual product
- Mistake #4: Entering shoe size (8) instead of length in cm (26 cm)
Real disaster: Ethnic wear brand uploaded 250 kurtas, left length/sleeve fields blank. All 250 PMR hold. Had to measure all, took 6 weeks. Lost ₹18 lakhs (festive season missed).
Prevention: Measure actual product before upload. 2-3 hours saves 6 weeks.
Standard bedsheet sizes (reference only – measure YOUR product):
- Single: 228 × 152 cm
- Double: 228 × 254 cm
- Queen: 234 × 274 cm
- King: 274 × 274 cm
PMR Issue #4: Product Details Don't Match Images
PMR team cross-verifies dropdown selections against images.
Common mismatches:
Sleeve Length: Selected “Half Sleeve” but images show “Short Sleeve”
Neck Type: Selected “Round Neck” but images clearly show “V-Neck”
Pattern: Selected “Solid” but product has logo/print visible
Fit: Selected “Slim Fit” but model shot shows loose/boxy fit
Real example: 34 tops, all had shallow V-necks in images, all listed as “Round Neck” → PMR hold.
Prevention: Before upload, look at images and verify each dropdown matches what’s visually obvious.
PMR Issue #5: Missing Manufacturer/Packer Address
Legal requirement under Indian e-commerce law.
What’s mandatory:
- Manufacturer complete name
- Complete address with PIN code
- Packer details (if different)
- Country of origin
- Customer care contact
Common mistakes:
Incomplete:
text
❌ Manufacturer: ABC Garments, Delhi
Complete:
text
✓ Manufacturer: ABC Garments Pvt Ltd
Address: Plot 45, Sector 18, Industrial Area
Gurugram, Haryana – 122015, India
Using seller address instead of actual manufacturer → PMR catches mismatch with authorization docs.
Vague addresses (“Made in India”, “Various locations”) → Automatic hold.
Fix: Get exact address from manufacturer. Create template, use them consistently.
PMR Issue #6: Missing or Incorrect Size Charts
Especially critical for apparel.
Problem: Myntra has standardized size charts. If your sizing doesn’t match OR you don’t provide clear guidance → High returns → PMR catches it preventively.
Common issues:
Scenario A: Using international sizing (US 0,2,4,6) when Myntra expects Indian (XS,S,M,L)
Scenario B: “One size fits all” without specifying measurements
Scenario C: Brand-specific sizing (your M = standard L) without explanation
What works:
Provide detailed size chart as image:
text
Size | Chest (inches) | Waist | Length
S | 36-38 | 30-32 | 27
M | 38-40 | 32-34 | 28
L | 40-42 | 34-36 | 29
Add fit guidance: “Model is 6 feet, wearing M. Fits true to size.”
Prevention: Create master size chart template per category, included as product image.
PMR Issue #7: Home Furnishing - Thread Count/GSM Not Specified
Specific to textiles – incredibly common rejection.
Bedsheets MUST have:
- Thread Count: Cannot be blank (120 TC, 180 TC, 200 TC, etc.)
- GSM: Fabric weight cannot be blank
Seller mistake: “These seem optional” → Leave blank
Reality: MANDATORY fields
If you don’t know:
- Check manufacturer spec sheet
- Request from supplier
- Get fabric tested at textile lab (₹500-1,000)
Don’t guess. PMR sometimes tests samples physically.
PMR Issue #8: Poor Image Quality or Product Not Clearly Visible
Requirements:
- Product occupies 75-85% of frame
- Sharp focus (no blur)
- Even lighting
- True color representation
- No watermarks
Mistakes:
- Product too small in frame
- Blurry images
- Dark/overexposed lighting
- Product cut off at edges
- Multiple products in one image (for single SKU)
Fix: Re-shoot with proper lighting, white background, product centered and clear.
What are the PMR Resolution Workflow - Guide Step-by-Step?
Quick Diagnostic Flowchart
Day 1: Identify PMR Issue
- Download PMR report
- Note specific rejection reasons
- Create fix tracker
Day 2-3: Correct the Data
For image issues:
- Re-shoot missing angles
- Fix background to pure white
- Edit to proper resolution
For dimension issues:
- Physically measure products
- Update Excel with actual measurements
For detail mismatches:
- Review images vs dropdowns
- Correct mismatches
Day 4: Re-upload Corrections
Method A: Catalog Correction Portal
- Navigate to: Catalog → Catalog Correction Resubmission
- Upload corrected Excel
- Upload corrected images (folder named with Style ID)
Method B: Support Ticket (if portal doesn’t work)
text
Subject: PMR Correction – Style ID [STYLE001] – [Issue]
Brand: [Your Brand]
Seller ID: [ID]
Style ID: STYLE001
PMR Issue: Missing side angle images
Corrections Made:
– Added side view images for all SKUs
– Uploaded to FTP: /catalog/STYLE001/
- Request: Please review and approve
- Contact: +91-XXXXXXXXXX
- Email: seller@yourbrand.com
- Day 5-7: Track Status
- Expected timeline: 3-5 business days
Check status daily. If no change after 7 days → Escalate.
Day 8-10: Verify Go-Live
Once cleared:
- Check customer-facing app (logged out)
- Search for products
- Verify visibility
text
Product not visible to customers
↓
Check seller dashboard status
├─ “Pending” → Wait 24-48 hours
├─ “Rejected” → See Blog 1 (Excel/Lot issues)
└─ “Active” → Continue below
↓
Download detailed listing report
Check “QC Status” column
├─ “On Hold – PMR” → PMR Issue (this blog)
└─ “Active” or “Live” → Continue below
↓
Customer-facing test (logged out)
Search for exact product title
├─ Appears → Check position (Page 1 vs Page 10)
│ └─ Page 5+ → Low quality score issue
└─ Doesn’t appear → Continue below
↓
Search for generic category terms
(“cotton bedsheet”, “men tshirt”)
├─ Appears → Keyword optimization issue
└─ Doesn’t appear → Continue below
↓
Check Manage Inventory
├─ Stock = 0 → Out of stock issue
├─ Price much higher than competitors → Price filter issue
├─ Wrong category shown → Category selection issue
└─ All looks correct → Contact support
What are the Success Metrics? How to Know Your Fix Worked?
After fixing PMR or visibility issues, track these metrics:
Immediate (24-48 hours):
- Status in detailed report changed from “On Hold” to “Live”
- Products appear when searching exact brand name (logged out)
- Product page loads when accessing direct URL
Short-term (3-5 days):
- Products appear in category browse
- Products appear in generic search terms (1-2 relevant keywords)
- Impressions count increasing in seller dashboard
Medium-term (1-2 weeks):
- Products appearing in multiple relevant search terms
- Ranking improving (moving from page 5 to page 2-3)
- First sales coming through
- Click-through rate showing in analytics
If metrics aren’t improving:
After 48 hours and still not visible:
- Re-verify PMR status in detailed report
- Check if new PMR hold appeared
- Verify inventory is still in stock
After 5 days and still poor visibility:
- Review keyword optimization
- Check if category selection is optimal
- Evaluate pricing vs competitors
- Improve main product image
After 2 weeks and no sales:
- Likely quality score issue
- Compare your listing vs top competitors
- Identify gaps (better images? more detailed description? better pricing?)
- Iterate and improve
What is Your Plan of Action ?
If products are currently stuck:
Today:
- Download detailed listing report
- Identify if it’s PMR or other visibility issue
- Note specific PMR rejection reasons
This week:
- Fix identified issues (images, dimensions, details)
- Re-upload corrections via Catalog Correction portal
- Raise support ticket if needed
Next week:
- Verify fixes worked (check status change)
- Conduct customer-facing visibility test
- Track impressions and clicks
If you’re about to upload:
Before upload:
- Complete pre-upload PMR prevention checklist
- Verify all 8 common PMR triggers addressed
- Do test upload with 5-10 products first
After upload:
- Wait 48 hours
- Check detailed reports for PMR holds
- Verify customer-facing visibility
- Address any issues immediately
