The Fastest Way to Get Your Brand
Live & Selling on Ajio
Most brands struggle with Ajio's multi-stage approval process — trademark checks, size chart requirements, catalogue formats. We've helped brands get through every one of these gates without delays or rejections. From brand approval to catalogue live, we own every step.
Why Serious Fashion Brands Are Racing to Get on Ajio
Backed by Reliance Retail, Ajio has grown into India's most curated fashion and lifestyle platform — with 35 million+ active shoppers and an average order value significantly higher than most other marketplaces. The brands getting in now are building category authority that will be hard to displace.
How We Get Your Brand Live on Ajio
Ajio onboarding is not a simple form fill. It's a structured 7-step process with multiple approval gates. We've built a system around it — so you get through every step without delays or rejections.
Ajio Commission Structure — Fixed, Emerging, Gram & Lux
Ajio operates four distinct selling models — each with different commission rates, return policies, logistics responsibilities, and brand eligibility criteria. Understanding which model applies to your brand before onboarding is critical. Getting this wrong costs you significantly — in margins, returns, and operations. We assess your brand before recommending a model.
Ajio Selling Models — Complete Commission Comparison
| Ajio Platform | Commission Rate | Returns | Logistics | Best For |
|---|---|---|---|---|
| Ajio Fixed | 38% | No Returns | Ajio Manages | Established brands with stable margins |
| Ajio Emerging Brands | 23% | Applicable | Brand Responsible | New D2C and emerging fashion brands |
| Ajio Gram | 38% | No Returns | Ajio Manages | Artisan, handloom, craft, ethnic wear |
| Ajio Lux — Jewellery | 35% | No Returns | Ajio Manages | Fine jewellery & luxury accessories |
| Ajio Lux — Apparel | 23% | Applicable | Brand Responsible | Designer & premium fashion labels |
💡 Not sure which Ajio model is right for your brand? The right model depends on your category, brand stage, margin structure, and operational capabilities. Most new D2C and fashion brands begin with Ajio Emerging Brands to build platform presence, then transition to Ajio Fixed once they demonstrate consistent velocity. Jewellery and craft brands should consider Ajio Lux and Ajio Gram respectively for their significantly better commission-to-operational-complexity ratio. Global Websters assesses your brand and recommends the right model before you commit.
Ajio Seller Eligibility & Documents Required
Ajio is a curated platform — not every brand is accepted. Having the right documents and meeting eligibility criteria from the start is the difference between a smooth onboarding and weeks of back-and-forth. Document mistakes restart the process from scratch. We check everything before a single form is submitted.
- Registered Indian business entity (Pvt. Ltd., LLP, Proprietorship)
- Valid GSTIN registered in India
- Registered trademark for your brand name
- Products in Ajio-approved categories
- Minimum product quality standards compliance
- Ability to supply inventory consistently
- Professional product photography & packaging
- GST Certificate (GSTIN — 15-digit)
- Trademark Registration Certificate
- Cancelled Cheque (business account)
- PAN Card (business or proprietor)
- Business registration certificate
- Brand logo (high resolution, vector preferred)
- Product catalogue with MRP and images
- High-quality product photography (white or lifestyle background)
- Correct MRP label on all products
- Ajio-compliant size chart (category specific)
- Care label inside all apparel products
- EAN / barcode on all SKUs
- Minimum 5–10 SKUs to begin onboarding
- Packaging compliant with Ajio guidelines
Brand Types & Categories That Sell on Ajio
Ajio primarily focuses on fashion, lifestyle, and beauty — but the platform has expanded significantly. If your brand falls into any of these categories, you're eligible to apply. Ajio evaluates each brand individually — product quality, photography, and pricing all matter.
⚠️ Ajio is a highly curated platform. Not all brands are accepted — Ajio evaluates products on quality, pricing, brand image, and category fit. Our team does a brand readiness assessment before submission so you know your approval probability before we begin.
We've Done This 50+ Times. Here's Why Brands Trust Us.
Most brands hit the same walls — trademark rejection, size chart errors, catalogue refusals, verification delays. We've faced every one of them and know exactly how to get past them. That's not marketing. That's 50+ successful launches speaking.
The Numbers Behind Our Work
What Our Clients Say — Verified Google Reviews
Every review below comes directly from our Google Business Profile — from founders who've been through the Ajio onboarding journey with us. We haven't paraphrased a word.
Brands We've Onboarded on Ajio
Real brands. Real storefronts. Click any brand to see them live on Ajio — onboarded end-to-end by our team.
Ajio Seller Onboarding — Questions We Get Asked Every Day
Real questions from D2C founders, fashion labels, jewellery brands, and FMCG sellers — answered clearly, without agency jargon.
How do I start selling on Ajio as a new brand?
Selling on Ajio begins with a brand approval request — you submit your brand's trademark, phone number, and email ID to Ajio's vendor team. Ajio's onboarding begins with a brand approval step — once Ajio's category team reviews and approves your brand, they send a registration link to complete your seller account setup. The full process from brand submission to catalogue going live typically takes 21–45 days. Working with an Ajio onboarding agency like Global Websters significantly speeds this up and eliminates rejection risks.
What documents are required for Ajio seller registration?
The core documents required for Ajio seller registration are: GST Certificate (GSTIN), Trademark Registration Certificate (mandatory — Ajio does not onboard unregistered brands), and a Cancelled Cheque for bank account verification. Additionally, you'll need your PAN Card, business registration certificate, brand logo, and a product catalogue with MRP and images. All documents must be accurate and complete before submission — any discrepancy triggers a restart of the verification process.
What is the Ajio commission rate for sellers?
Ajio's commission structure varies by selling model: Ajio Fixed charges 38% commission with no returns or logistics costs; Ajio Emerging Brands charges 23% but returns and logistics are the brand's responsibility; Ajio Gram charges 38% with no returns or logistics; Ajio Lux charges 35% for jewellery (no returns, no logistics) and 23% for apparel (returns and logistics applicable). The right model depends on your category, margin structure, and operational capability.
What is the difference between Ajio Fixed and Ajio Emerging Brands?
Ajio Fixed is the standard model for established brands — 38% commission, with Ajio managing all logistics and returns. The brand's responsibility ends at supplying inventory to Ajio's warehouse. Ajio Emerging Brands is designed for newer or smaller D2C brands entering the platform — commission is lower at 23%, but the brand is responsible for both forward and reverse logistics, and handles customer returns. The choice depends on your margin tolerance and operational capabilities — a 23% commission model with high returns and logistics costs can end up more expensive than a 38% no-fuss model.
What is Ajio Gram and who should sell on it?
Ajio Gram is Ajio's dedicated platform for artisan brands, handloom sellers, craft-based businesses, and India's traditional and ethnic textile heritage products. It's designed to give authentic Indian craft brands access to Ajio's premium buyer base. The commission structure is 38% with no returns and no logistics responsibility — making it operationally the simplest model. If your brand makes handloom sarees, block-printed clothing, craft jewellery, Khadi products, or similar artisan goods, Ajio Gram is the right platform for you.
What is Ajio Lux and how is it different from the main Ajio platform?
Ajio Lux is Ajio's curated premium and luxury segment — a separate platform within Ajio's ecosystem targeting high-income shoppers looking for premium fashion, fine jewellery, and aspirational lifestyle products. The commission on Ajio Lux is category-specific: jewellery brands pay 35% with no returns and no logistics costs, while apparel and fashion brands pay 23% with returns and logistics applicable. Ajio Lux is selective — not all brands qualify, and the entry bar for product quality, photography, and brand positioning is significantly higher than the main Ajio platform.
Why does Ajio require a size chart before catalogue upload?
Ajio requires an approved size chart before any product can be listed because they maintain standardised sizing across their platform to ensure a consistent customer experience and reduce returns due to size issues. The size chart must be submitted to Ajio's internal portal and formally approved before catalogue upload can begin. This is separate from your registration — it happens after your account is activated. The format is category-specific: apparel, footwear, jewellery, and accessories each have different size chart requirements. An incorrect or non-compliant size chart gets rejected and adds significant delay to your go-live timeline.
How long does Ajio verification take after form submission?
After you submit the Ajio registration form with your GST, trademark, and cancelled cheque, Ajio's internal team conducts a verification process that typically takes approximately 2 weeks. During this period, Ajio verifies your GSTIN with the GST portal, validates trademark ownership, confirms bank account details via the cancelled cheque, and reviews your business and compliance documentation. Any discrepancy in submitted documents can extend this timeline significantly — which is why document accuracy before submission is critical.
Do I need a trademark to sell on Ajio?
Yes — a registered trademark is mandatory for Ajio onboarding. Unlike some other platforms that allow pending trademark applications, Ajio requires a valid trademark registration certificate at the time of seller registration. This is one of the primary reasons brands get rejected during the initial submission stage. If your trademark is pending, you should wait for registration before attempting Ajio onboarding — or apply on an urgent basis. Global Websters advises all brands on trademark readiness before we begin the submission process.
Does Ajio handle returns and logistics for all sellers?
It depends on your selling model. Under Ajio Fixed and Ajio Gram, Ajio manages all forward logistics and there are no returns to the brand. Under Ajio Emerging Brands and Ajio Lux Apparel, the brand is responsible for logistics and must handle customer returns. Under Ajio Lux Jewellery, there are no returns and Ajio manages logistics. Understanding which model you're entering is essential before onboarding — because the logistics and returns structure fundamentally affects your unit economics.
How much does it cost to onboard on Ajio through Global Websters?
Ajio itself does not charge an onboarding fee. The platform earns through commission on sales. Global Websters charges a service fee for managing the complete end-to-end onboarding — from brand approval to catalogue live. Our fee depends on the number of SKUs, your Ajio model, and the scope of work (catalogue creation, photography, size chart preparation, etc.). Book a free consultation and we'll share a transparent, itemised quote within 24 hours. We don't charge anything until we've assessed your brand and confirmed eligibility.
Can Global Websters help with Ajio onboarding from outside Delhi/Noida?
Yes. Global Websters is based in Noida, Delhi NCR, but we serve brands across all of India — Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Jaipur, Surat, and every other city. Our Ajio onboarding service is fully remote — document collection, brand submission, size chart preparation, catalogue upload, and account management are all handled digitally. Physical presence at your location is not required at any stage. Book a free consultation and we'll assess your brand and get started within 24 hours.
Our Other Platform Onboarding Services
We help D2C brands and fashion labels go live on every major marketplace in India — with the same end-to-end approach, zero hassle, and 100% approval guarantee.
Ready to Get Your Brand Live on Ajio?
Book a free 20-minute call with our Ajio onboarding team. We'll assess your brand's eligibility, recommend the right selling model, and give you a clear timeline and honest quote — within 24 hours. No pressure, no commitment.