Onboarding a Mid-Sized Women’s Apparel Brand on Myntra
Industry: Women’s Ethnic & Fusion Wear
Product Range: Kurtas, Co-ord Sets, Dresses (70+ SKUs)
The Challenge
A well-established women’s apparel brand was launching their e-commerce journey with Myntra. While strong offline sales gave them confidence, their digital debut hit multiple roadblocks:
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Brand approval was stuck with no clarity
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Multiple product rejections — unclear reasons, no guidance
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Zero knowledge of Myntra's cataloging rules or backend workflows
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Frustration built up over 5+ weeks without progress
Despite quality products and readiness to scale, they simply didn’t know how to “crack Myntra.”
Our Approach: Absolute Ownership, Partnership Mindset
We came in not as a vendor — but as a partner who knows the system inside out. Global Websters took complete ownership of the onboarding process while working alongside the brand’s team like an extension of their business.
What We Did:
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Strategic Catalog Mapping: We rewrote titles, bullet points, filters, and attributes to match Myntra’s exact requirements
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QC-Ready Visuals: Arranged Myntra-approved studio shoots with model/lifestyle formats to avoid image rejections
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Backend Navigation: Managed all ticket escalations, submissions, and follow-ups with the Myntra support team
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Founder Enablement: Trained the internal team on how Myntra works — from POs to pricing control
Out Come
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Brand approved and live on Myntra in just 18 days
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70+ SKUs listed successfully with zero QC rejections
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First sale in under 36 hours post go-live
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Now part of Myntra’s seasonal sale campaigns and growing monthly
Book a Appointment
Global Websters is a 360° e-commerce growth partner helping brands scale across D2C, marketplaces, and quick commerce with strategy, onboarding, content, and performance marketing.
