- +918960267105
- info@globalwebsters.com
+918960267105
info@globalwebsters.com
- +918960267105
- info@globalwebsters.com
+918960267105
info@globalwebsters.com
Fashion Feet — a Mumbai-based women's footwear brand — had strong products but wasn't seeing consistent profitability on Myntra. Returns, fees, and compliance gaps were getting in the way. Global Websters took over full account management and worked through each area systematically over 6 months.
Established in 2005, Fashion Feet makes women's footwear with a genuine focus on quality and comfort. They had a loyal customer base built offline over 20 years. Myntra was the next step — but it needed the right operational setup to actually work profitably.
Est. 2005 · Mumbai, IndiaFashion Feet makes heels, loafers, court shoes, and platform footwear for the modern Indian woman — styles built for both everyday wear and special occasions. The brand had proven product quality and a loyal following built over 20 years offline.
When they came to us, sales on Myntra were already happening — but the P&L wasn't healthy. Returns, RTO fees, and overcharged commissions were quietly consuming whatever margin was left. We came in as their full Myntra account management partner and started fixing things area by area.
Fashion Feet catalog — heels, court shoes & loafers crafted for the modern Indian womanFashion Feet had the product quality and brand identity to do well on Myntra. A set of operational and account-level issues were getting in the way — affecting both revenue and profitability. Here's what we identified when we took over the account.
CIR was at 40% — 4 in 10 orders were coming back. Each return came with an RTO shipping fee and handling charge on top of the lost sale, which meant the brand's P&L was in the negative even as order volumes grew. Inaccurate size guides and unclear product images were the root cause.
Myntra's commission deductions weren't being tracked or audited. Incorrect slab-level charges were going out on certain product categories, and RTO fees weren't being matched against actual return records. Money was leaking silently from every payout.
Only 55% of sales were organic. The rest was kept alive by ad spend. With returns already eating into margins and fees going out unchecked, adding heavy ad costs was making profitability even harder to achieve.
Top SKUs were running out regularly. A stockout on Myntra drops your ranking — and it takes weeks to recover. Every out-of-stock period meant missed sales and then a slow rebuild, compounding the revenue impact over time.
One in five products was flagged under Price-Margin Review — completely invisible on the platform, ineligible for promotions. These weren't inactive products; they were live catalog items the brand expected to be selling, but weren't.
No lifestyle images, poor material shots, no size reference photography — all common contributors to high return rates in footwear. When buyers can't clearly see what they're purchasing, they either don't buy, or they return it when it doesn't match their expectation.
We prioritised by impact — the things hurting profitability the most got fixed first. Once the account was stable and the P&L made sense, we shifted focus to growth. Here's exactly what we worked on in each area.
Every metric moved in the right direction. Revenue grew, returns dropped, the P&L turned positive, and the Myntra account became stable and profitable. Here's the full picture.
Fashion Feet had great products and real customers. What they needed was someone to run the Myntra account properly — track the fees, dispute the overcharges, fix the returns, and build something that actually makes money on every order.
Global Websters · Account Management Team
Global Websters manages Myntra accounts for fashion and footwear brands across India — from returns and RTO reduction to commission audits, inventory, and organic growth. If your P&L isn't looking right despite growing orders, we've seen this before and we know how to fix it.
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