How to Sell on Myntra in 2026? Your Fast Track Registration, Onboarding & Approval Guide

So, you’re a brand looking to sell on Myntra? Let me tell you straight, this is not your everyday marketplace onboarding. I’ve seen brands struggle, wait for months, and even fall for fake agencies promising the moon. Myntra is premium, selective, and data driven it rewards those who are prepared and meticulous, not the ones looking for shortcuts. If you want to play here, you’ve got to understand the process, the challenges, and how to strategically position your brand to win not just list your products and hope for sales. Stick with me, and I’ll break down exactly what works, what pitfalls to avoid, and how top brands scale fast on Myntra.

What are Big the Challenges Sellers Face on Myntra?

1. Big Challenges Sellers Face on Myntra

Myntra Seller Approval Process Timeline: What to Expect (15 to 60 Days), often taking 15 days to 2 months.

Established brands get faster approvals.
Emerging sellers face delays or sometimes no response at all.
Onboarding pauses during sales events or freeze code campaigns.
Lack of presence on other marketplaces or D2C websites can further slow approvals.

2. Strict Documentation Process

Myntra’s documentation requirements are rigid, and even a single missing document can stall progress.

Key documents include:

GST certificate
PAN card
Trademark certificate (NOC)
Bank details
Brand authorization letters

3. Brand Credibility and Product Evaluation

Before onboarding, Myntra assesses the credibility and readiness of sellers.

They evaluate:

Annual turnover
Number of Styles/SKUs
Years of operation
Unique Selling Proposition (USP)
Online presence and reputation

4. Complex Cataloging Requirements

The catalog setup on Myntra is highly detailed and time consuming.

Sellers need to provide:

Product type, size, color, and HSN code
Usage and seasonality information
Multiple SKUs for each product

Any missing or incorrect details lead to delays in product listing and onboarding.

Why Myntra Rejects Seller Applications? Real Brand Examples

Here’s what nobody tells you about becoming a seller on Myntra. The platform rejects a significant percentage of brand applications. Not because these aren’t good brands but because most sellers don’t understand what Myntra actually looks for.

Let me share real stories of brands that faced rejection and the challenges they had to overcome to successfully register on Myntra.

Case Study 1: Myntra Rejection Due to Weak Marketplace Presence (Engee)

The Situation:

Engee was doing decent business through their own website. When they applied to register on Myntra as a seller, they received the rejection email.

Why Myntra Rejected Engee: Your social commerce presence is not strong enough. No presence on other marketplaces.

The Core Issues:

Zero marketplace presence (Amazon, Flipkart, Meesho)

Social media followers existed but engagement was low

No documented sales track record outside their website

What Needed to Change:

Engee had to understand that Myntra wants brands already winning elsewhere. They needed to build their marketplace foundation first establishing presence on Amazon and Flipkart, amplifying social engagement through meaningful content, and documenting their traction properly before re-approaching Myntra.

Key Takeaway for Myntra Sellers: Sometimes you need to build your foundation before reaching for the top platform.

Case Study 2: Myntra Seller Rejected for Low SKU Count, How to Fix It (Clochoice)

The Situation:

Clochoice was already selling on Amazon and Flipkart with decent performance. They approached a third-party consultant for Myntra onboarding someone who promised quick results.

Why Myntra Rejected Clochoice Seller: They had only 40 SKUs, which the platform considered insufficient.

The consultant couldn’t help. Clochoice was left frustrated.

The Real Problem:

It wasn’t just the SKU count. Their application had:

Poor catalog presentation

Inconsistent product photography

Weak brand story documentation

No strategic positioning

What Needed to Change:

Rather than simply adding more products, Clochoice needed to reposition their existing 40 SKUs as a curated, premium collection. The focus shifted from quantity to quality upgrading all product content to Myntra’s premium standards and building a compelling brand narrative that emphasized exclusivity over volume.

Key Takeaway for Myntra Sellers: It’s not always about how many products you have it’s about how you present them. Myntra values quality brands, not just large catalogs.

Case Study 3: Strong Social Media But Still Rejected by Myntra (CAO Jewels)

The Situation:

Caojwel seemed to have everything going for them:

Good website traffic

Strong social media following

Quality products

Loyal customer base

Yet Myntra rejected their seller registration.

The Hidden Issues:

Despite surface level strength:

Website traffic existed, but conversion data wasn’t documented

Social followers were there, but engagement rates were low

No marketplace track record meant Myntra couldn’t verify sales capability

Brand documentation was incomplete

What Needed to Change:

Having followers and traffic isn’t enough you need to prove you can convert them into paying customers. Caojwel needed to document their website conversion metrics professionally, boost actual social engagement (not just follower count), and potentially establish a soft presence on another marketplace to demonstrate ecommerce readiness.

Key Takeaway for Myntra Sellers: Documentation and proof of conversion capability matter as much as traffic numbers.

Case Study 4: Premium Brand Rejected - Amazon Presence Mandatory? (House of Elora)

The Situation:

House of Elora was a premium brand with beautiful products, elegant packaging, and strong brand identity. Perfect for Myntra, right?

Myntra rejected them.

Why Myntra Rejected House of Elora Seller: “Less visibility on Amazon.”

This was particularly frustrating because House of Elora had deliberately avoided Amazon’s discount-heavy marketplace to maintain premium positioning.

The Strategic Dilemma:

How do you build Amazon presence without diluting premium brand value?

What Needed to Change:

The solution was creating Amazon presence strategically premium positioning, limited SKUs, no deep discounts. Focus on quality reviews over volume, build an Amazon Brand Store reflecting premium aesthetics, and document brand authority through press mentions and influencer features.

Key Takeaway for Myntra Sellers: Sometimes Myntra’s requirements feel contradictory to your brand positioning. The key is finding creative ways to satisfy their criteria without compromising your brand identity.

Case Study 5: Celebrity Endorsement Isn't Enough for Myntra Approval (Valiente Zura)

The Situation:

This one might surprise you.

Valiente Zura Fitness had something most brands dream of: Rishabh Pant and Shikhar Dhawan two of India’s biggest cricket stars wearing their caps.

Celebrity credibility? Check.
Social proof? Check.
Media coverage? Check.

Yet Myntra rejected their registration.

The Missing Pieces:

Despite celebrity associations, the application lacked:

Structured ecommerce presence

Consistent product catalog

Documented sales history

Professional marketplace ready content

What Needed to Change:

Celebrity endorsement is a brand boost not a brand foundation. Valiente Zura needed to leverage their celebrity content professionally with proper documentation, build structured ecommerce presence on Amazon and Flipkart, create marketplace ready product catalog with professional photography, and connect the celebrity association to a complete brand story.

Key Takeaway for Myntra Sellers: Celebrity endorsement opens doors but you still need the right key to walk through them. Myntra evaluates ecommerce readiness, not just brand fame.

Case Study 6: Bad Agency Caused 120 SKUs to Get Rejected (Huesion)

The Situation:

Huesion’s story is unfortunately common and a cautionary tale for every brand considering Myntra onboarding.

They had a solid catalog of 120 SKUs. Enough for any marketplace.

They hired an external agency that promised Myntra onboarding. The agency collected fees, submitted a half prepared application, and…

Rejected.

When Huesion asked why, the agency had no answers.

What Went Wrong:

The rejected application had:

Incomplete brand documentation

Poor quality product images (not Myntra-compliant)

Incorrect category mapping

Missing GST and legal documentation

No brand story or positioning

The agency had essentially submitted a rushed, incomplete application hoping for the best.

What Needed to Change:

Everything needed rebuilding from scratch full brand documentation, professional product photography for all 120 SKUs, correct category mapping with proper attribute filling, complete legal and compliance paperwork, and a compelling brand narrative highlighting unique value proposition.

Key Takeaway for Myntra Sellers: Inexperienced agencies often deliver expensive failures. Myntra onboarding requires expertise, not just form filling. The right partner makes all the difference.

How to Sell on Myntra? What is Complete Registration Process 2026?

Here’s the detailed breakdown of how to become a seller on Myntra:

Step 1: Create Myntra seller account with email and mobile verification

This is the initial account creation step where you establish your Myntra Partner account.

Contact Information Required:

Mobile Number: Enter your active mobile number
Email ID: Enter your business email address

OTP Verification Process:

You’ll receive OTP on both mobile and email. Verify both OTPs to proceed to the next step.

Set Account Credentials:

Create a strong account password
Enter your First Name
Enter your Last Name

At this point, your Myntra Partner account is successfully created.

Pro Tip: Use your primary business email and a mobile number that’s always accessible. All critical communications from Myntra approval status, policy updates, order notifications will come to these contact details.

Step 2: GST verification on Myntra seller portal

Once your account is created, log into the Myntra Partner Portal to begin the detailed registration process.

First Action After Login: GST Verification

The portal will immediately ask you to verify your GST number. Enter your GSTIN (Goods and Services Tax Identification Number), and the system automatically verifies your GST details. Your business name and address will auto-populate from GST records.

Important: Ensure your GST is active and all details are up-to-date. Discrepancies in GST information can cause delays in your approval process.

Step 3: Fill Business Details

After GST verification, you need to complete two important sections that establish your business identity on the platform.

Section 1: Contact Information

This section captures your communication details:

Verify or update your mobile number
Verify or update your email address
Add secondary contact person (if required)

Section 2: Company Information

This section establishes your business credentials:

Legal Owner name (as per GST registration)
Company type (Proprietorship / Partnership / Private Limited / LLP)
Signature Requirement

Click Next to proceed to business details.

Step 4: Choose Myntra business model: PPMP vs SJIT vs Omnichannel

This step determines your operational model on Myntra.

Select Your Business Model:

Myntra offers multiple business models suited for different seller types. You’ll see these options:

SJIT (Ship Just-in-Time)
PPMP C+L (Commission + Logistics)
PPMP CC (Commission Only)
PPMP C+L MDirect
PPMP CC MDirect
Omni (Omnichannel)

For First-Time Onboarding: Select PPMP C+L

This is the default and recommended model for new sellers because it offers a standard commission-based structure where Myntra handles logistics, has a lower entry barrier for new brands, and allows you to upgrade to other models later based on your sales performance and operational reliability.

Detailed information about each business model and their commercial implications is explained in the Seller Models section below.

Step 5: Add warehouse location and daily processing capacity

This is a critical step that directly impacts your order fulfillment capability and delivery performance on Myntra.

Required Warehouse Information:

Warehouse Details

Pin Code

Enter your warehouse location pin code.

Complete Address

Provide full address including building name, street, area, and landmark.

Operating Timings

Mention warehouse working hours (e.g., 9 AM - 7 PM, Monday to Saturday).

Per Day Order Processing Capacity

Enter the number of orders you can process daily.

Warehouse Contact Email

Email of warehouse manager or in charge.

Warehouse Contact Phone

Mobile number of warehouse contact person.

Pro Tips for Warehouse Details:

Be realistic about your order processing capacity. If you can genuinely process 50 orders per day, don’t write 200. Overcommitting leads to fulfillment failures, delayed shipments, and poor seller ratings that affect your visibility on the platform.

Accurate timings matter significantly because courier partners schedule pickups based on your stated operational hours. Incorrect timings result in missed pickups, which cause delayed deliveries and customer dissatisfaction.

Ensure the warehouse contact person is always reachable during operational hours. Myntra’s logistics partners may call for pickup coordination, address verification, or issue resolution.

Step 6: Bank account verification for Myntra payments

Myntra requires complete and accurate banking information for processing your order settlements.

Required Bank Information:

Account Holder Name: Exactly as it appears on your bank records
Account Number: Your current or savings account number
IFSC Code: 11-digit code identifying your bank branch
Bank Name: Name of your banking institution

Document Upload:

Upload a clear, legible image of a cancelled cheque. Ensure that the account number and IFSC code are clearly visible on the cheque. Accepted formats include JPEG, PNG, and PDF with size limits as specified on the portal.

Bank Validation Process:

For validation purposes, Myntra credits a small amount (usually ₹1-2) to your bank account. This confirms that your bank details are correctly entered and the account is active. Monitor your bank statement to verify receipt of this validation amount.

Step 7: Complete Brand Details Tab

The Brand Details tab is comprehensive and captures everything Myntra needs to evaluate your brand. This section is divided into multiple subsections, and accuracy here significantly impacts your approval chances.

Subsection 1: Brand Information

This captures your brand identity:

Brand Name: Your registered or trading brand name
Brand Logo: Upload in PNG or JPEG format, maximum 256 KB, with clear resolution

Subsection 2: Catalog Details

Provide a preview of your product catalog:

Upload at least one SKU’s image as a sample
This gives Myntra an idea of your product quality, photography standards, and catalog readiness

Subsection 3: Nature of Business

Select the option that best describes your business relationship with the brand:

Select Your Business Type

Brand Owner + Manufacturer

You own the brand and also manufacture the products yourself.

Distributor

You are an authorized distributor for an existing brand.

Reseller

You resell products with proper brand authorization.

Brand Owner / Exporter / Importer

You own the brand and deal in import or export of products.

Manufacturer

You manufacture products for other brands (white-label).

Subsection 4: Document for Proof

Based on your nature of business selection, you need to provide proof of brand authorization.

If you have a registered Trademark:

Upload your Trademark Registration Certificate

If you don’t have a registered Trademark:

You have two options to establish brand ownership:

NOC (No Objection Certificate): Download the NOC template from the portal
Indemnity Bond: Download the Indemnity Bond template from the portal

Important: Whichever document you choose (NOC or Indemnity Bond), you must print it on your company letterhead. This ensures legal validity and confirms that no one else can sell products under your brand name on the platform. Fill in all required details, sign with company seal, and upload the completed document.

Subsection 5: Average MRP

This subsection captures your pricing structure:

Average MRP of Products: The average maximum retail price across your catalog
Average Selling Price: Typical selling price after discounts
Brand Catalog Size (SKUs): Total number of styles/SKUs you have
Average Monthly Turnover: Your monthly sales revenue
Percentage of Online Business: What percentage of your total business comes from online channels
Years of Operations: How long your brand has been in business

USP of the Brand (50 Words):

This is an extremely important field that directly impacts your approval. Fill it thoughtfully.

Your USP should clearly communicate what makes your brand unique, your target customer segment, quality differentiators, any special certifications or materials, and your brand’s core value proposition.

Example of Strong USP:
“Premium handcrafted ethnic wear for modern Indian women. We use 100% organic fabrics with traditional block printing techniques from Jaipur artisans. Each piece undergoes 12 point quality check. Trusted by 50,000+ customers with 4.5 star average rating across platforms.”

Example of Weak USP:
“We sell good quality clothes at affordable prices. Best products in market.”

Step 8: Select product categories on Myntra

This step determines where your products will appear in Myntra’s catalog structure.

Category Selection Options:

You need to choose from two classification levels:

Primary Category Classification: Your main product category where majority of your products fall
Secondary Category Classification: Additional category if you have products spanning multiple categories

Choose your categories carefully as this determines your visibility in relevant searches and browse pages.

Step 9: Product Assortment breakdown

After selecting your categories, you need to provide detailed assortment information for each category.

Required Information for Each Category:

Category & Article Details

Primary Category Classification

Select the main category under which your products will be listed.

Secondary Category Classification

Add an additional category if your product fits multiple classifications.

Revenue

Mention the expected monthly revenue from each category.

Article Type

Specify the product types (e.g., Shirts, Kurtas, Dresses, Footwear).

Article Average Selling Price

Provide the average selling price (ASP) for each article type.

Article Catalog Width

Indicate the number of SKUs or styles available for each article type.

Adding Multiple Article Types:

If you have varied products across different article types, add each article type separately with its specific details. For example, if you sell both Shirts and T-shirts, add them as separate article types with their respective average selling prices and catalog width.

This detailed breakup helps Myntra understand your catalog depth and product mix, which influences their evaluation of your brand’s fit for the platform.

Step 10: Sizing Information

This subsection captures the size specifications for your products.

Required Selections:

Select Master Category: Choose your primary product category
Select Gender: Choose applicable gender(s) – Men / Women / Unisex / Kids / Boys / Girls
Select Articles: Choose all article types that you previously selected in the assortment breakup

Ensure consistency between your category classification, assortment breakup, and sizing information. Inconsistencies may raise questions during manual review.

Step 11: Online Presence

This section captures your existing online selling presence across various platforms.

Critical Question: Are you selling on any other marketplaces?

WARNING: Selecting “No” significantly increases your chances of rejection.

Why This Matters:

Myntra uses this information to verify that you have experience selling online, you can handle e-commerce operations and fulfillment, you have a proven track record of sales, and your products have demonstrated market demand.

If You Select “Yes“:

You’ll need to provide details for each platform where you’re currently selling:

Platform Information

Amazon

Store link, monthly orders, and monthly revenue.

Flipkart

Store link, monthly orders, and monthly revenue.

Meesho

Store link and monthly orders.

Ajio

Store link and monthly orders.

Own Website

Website URL, monthly traffic, monthly orders, and total online business.

Other Platforms

Provide relevant details for any other platforms you sell on.

Pro Tip: This is precisely why brands like Engee, Caojwel, and House of Elora faced initial rejection. Having no marketplace presence means Myntra cannot verify your selling capability, which makes them hesitant to onboard you.

Click Next to proceed to the final step.

Step 12: Declaration and Submission

This is the final step before your application goes for review.

Final Review:

Before submitting, carefully review all the information you’ve provided:

Verify all business details are accurate
Check that all documents are properly uploaded
Confirm category and article information is correct
Review your USP and brand information

Declaration:

Confirm the accuracy of all provided information
Acknowledge that any false information may lead to rejection or account termination
Accept Myntra’s seller policies and terms of service
Agree to comply with marketplace guidelines

Submit Your Application:

Click the Submit button to complete your registration.

Immediately After Submission:

You’ll receive an email from Myntra confirming that your registration has been completed and your application is now under review. Save this confirmation email for your records.

Step 13: Wait for Manual Approval

Now begins the waiting period where Myntra’s team manually reviews your application.

Expected Timelines:

Application Timeline

15 to 30 Days

Best case strong application with an established brand presence.

1–2 Months

Average case complete application with moderate brand presence.

3 to 5 Months

Complex cases or during periods of high application volume.

No Response

Possible for weak applications or submissions with major gaps.

During This Period:

Myntra manually reviews every profile against their quality and brand standards. They may reach out via email or phone if they need additional documentation or clarification. Keep your registered email and phone accessible at all times. Avoid repeatedly following up as it won’t speed up the process.

What Myntra Evaluates:

Brand credibility and market presence
Product quality based on sample images
Documentation completeness
Online presence and sales track record
Category fit and catalog depth
USP strength and differentiation

How to Start Selling on Myntra? Post Approval Steps:

Once your application is approved, follow these steps to go live on the platform:

Step 1: Check Partner Portal for Agreement

Log into your Myntra Partner Portal and look for your seller agreement. Review all terms and conditions carefully, then accept the agreement to unlock further functionality.

Step 2: Category Approval (If Needed)

If you need to list products in a category you didn’t select during registration (for example, you want to list in Unisex but only selected Men’s and Women’s), you’ll need to raise a CTA (Category Approval) request, provide justification and sample products for the new category, and wait for approval before listing in that category.

Step 3: Start Product Listing

Begin listing your products with complete and accurate information. Follow Myntra’s image guidelines strictly use high quality images with multiple angles and proper lighting. Ensure all product attributes are filled correctly including size, color, material, and care instructions.

Step 4: Perform Dry Run

Before scaling up, test your operational readiness:

Update Inventory: Add stock for one SKU
Place Dummy Order: Create a test order to activate your warehouse code
Verify Serviceability: Confirm your pin code is serviceable for Myntra deliveries
Check Order Flow: Verify the entire order processing flow works correctly from order receipt to dispatch

Step 5: Prepare Packing Materials

Ensure you have Myntra compliant packing materials ready:

Branded or unbranded polybags as per Myntra guidelines
Correct bag sizes for different product types
Invoice printing setup configured properly
Shipping label printer ready
Adequate packaging supplies (tape, void fill, etc.)

Step 6: Raise VMS Ticket

Simultaneously, raise your ticket for VMS (Vendor Management System) access. This provides complete operational control including order management, inventory tracking, returns processing, and performance analytics.

Step 7: Set Up Pricing

Create a comprehensive price calculator that factors in product cost, commission (15 to 30% depending on category), logistics costs, return costs (average 5 to 15%), GST, and your desired margin. Set up discounts and coupon codes for promotional activities.

Step 8: Activate Advertising

Once you cross ₹70,000 in total sales, you become eligible for Myntra’s advertising tools including sponsored listings, banner advertisements, promotional campaigns, and category specific promotions.

Myntra Seller Models: Explained Like an Insider

Myntra offers several models.
Understanding them properly is crucial because it affects your costs, operations and growth path

(a): PPMP CL (Commission + Logistics + Returns)

This is the default model for new sellers.

You (seller) pay Myntra:

- Commission (varies by category, often 15 to 25%).
- Logistics fee is paid by the customer.

2. You calculate your bank settlement price by adding:

- - Average return cost
  - Product cost
  - Margin
  - GST

3. You quote this bank settlement amount to Myntra.

4. Myntra sets the final seller price and customer selling price, which often ends up cheaper than using a traditional cost calculator that includes your logistics separately.

Pro Tip

When selling on Myntra, always factor in all fees commission, logistics, collection/shipping, and returns which together could be up to 40% of your selling price. Price your products accordingly to maintain healthy margins.

PPMP CC (Commission-Only)

Myntra doesn’t give this by default
It’s unlocked/invitation-only for sellers with strong sales performance and operational reliability.

Under CC:
- You continue to be on the PPMP model, but you fulfill SKUs/orders through Myntra’s preferred logistic partners.
- You only pay Myntra’s commission( 25% to 30% depending on your product/category) for those CC fulfilled orders.
- Seller still manages returns from customers but returns charges will be levied.

Pricing & Settlement Insight:

You calculate bank settlement price as:

- Product cost + GST + Margin
- Your overall cost is often 20–30% lower than CL, since you manage logistics directly and pay only the commission to Myntra.

CC is not a replacement for CL. Once unlocked, you can operate in both CL and CC simultaneously depending on SKU, location, or strategy.

(b) SJIT Ship Just in Time

SJIT is Myntra’s fulfilment model that helps brands improve delivery speed and reduce costs by leveraging Myntra’s network of fulfilment centres (FCs).

How It Works

Instead of shipping all orders from your own warehouse (say, in Delhi), you move part of your inventory to Myntra’s regional fulfillment centres, located closer to demand hubs like Bengaluru, Kolkata, or Mumbai.
Even though the goods are stored at Myntra’s FCs, they remain in your inventory.
Myntra takes care of picking, packing, shipping, and returns from these centres.

Why It Matters – A Real Example

Let’s say:

- Your brand’s warehouse is in Delhi.
- 50% of your orders come from Bengaluru, 30% from Kolkata, and the rest from other parts of India.

If you ship all orders from Delhi:

- Deliveries to Bengaluru or Kolkata take 3–5 days.
- Customers may cancel or get frustrated with slower delivery.
- You end up paying higher logistics charges because of longer delivery distances.

Now imagine your competitor is based in Bengaluru:

- They can ship to their largest customer base (Bengaluru itself) in 1–2 days, with lower logistic costs.
- Faster delivery often improves product ranking and boosts conversion rates.

By moving your fast-moving SKUs to Myntra’s Bengaluru FC (via SJIT):

You can match your competitor’s delivery speed.
Reduce logistics costs per order.
Improve customer satisfaction and sales.

Commercial Model

SJIT usually follows the PPMP CL structure:

- You pay Myntra the commission and logistics/fulfilment fee.
- Myntra handles the last mile delivery and returns.

Pro Tip: Place your products closer to where your customers live. Myntra can show the product’s nearby location on the first page, helping it get noticed faster and increasing chances of a sale..

( C) Private Label / White Label Model

Private Label, also called White Label, is one of Myntra’s most selective and strategic models. Unlike PPMP or SJIT, here you are not selling under your own brand instead, you become a manufacturing or sourcing partner for Myntra’s in-house brands.

What It Is

- Myntra owns several in-house fashion brands such as Roadster, House of Pataudi, Anouk, and others.
- In the Private Label model, you manufacture or supply products that Myntra sells under these brands.
  Myntra manages branding, marketing, pricing (they may suggest a pricing range, which can often be negotiated), and operational tasks for a few select brands. For other brands, the seller handles operations while focusing on production quality, timely supply, and compliance..
- You get better conversion as you get primary listing therefore you get large orders.
- You can’t sell one designs under two brands

Eligibility & Entry

Private Label is invite only or you can directly reach out to them. Not every seller can access it.

Myntra usually considers:

- Manufacturers with proven production capacity and quality standards.
- It’s better for Sellers who have performed well on PPMP CL and CC models.
- Brands that can adhere to strict design, compliance, and packaging guidelines.

Essentially, you need to demonstrate operational reliability and quality before Myntra trusts you as a private label partner.

How It Works

1. Design & Specification: Myntra defines product designs, styles, fabrics, and quality standards.
2. Manufacturing/Sourcing: You produce the products according to Myntra’s requirements.
3. Supply & Pricing: You supply the products at an agreed cost or margin.

Myntra Operations: Myntra lists, markets, and sells the product under its brand name, handling fulfillment is managed by sellers, customer service, and returns is managed by seller

Commercial Model

You pay a commission per sale, which varies based on product price, design, article count, and unique selling proposition (USP), along with a royalty. Commission rates typically range from 8% to 20% depending on the product and category. Additionally, Myntra recommends allocating 5 to 7% of total gross sales towards marketing to boost visibility and sales.
Revenue comes from bulk supply or negotiated margin agreements.
The focus for you is efficient, high quality production and timely supply.

( D ) Omnichannel Model

The Omnichannel model is designed for established brands that are selling both online and offline. Unlike PPMP or SJIT, this model allows brands to integrate inventory across multiple channels and maintain a single order management system (OMS).

How It Works

Your offline store inventory and online inventory are connected in one system.
Orders from Myntra are fulfilled from any available location, whether it’s your warehouse or retail stores, optimizing delivery speed and cost.
This model ensures real time inventory updates, preventing over-selling or stockouts.

Best For

Established D2C brands or premium brands like TCNS, Lifestyle, or similar that already have offline retail footprint.
Brands looking to maximize sales from existing inventory without opening additional warehouses.
Companies that want to maintain consistent service levels across online and offline channels.

( E ) Myntra LUX Model

The Myntra LUX model is designed for premium and luxury brands, featuring products typically priced above INR 10,000. It focuses on high-value fashion items and operates on a Make-to-Order basis, ensuring exclusivity and minimizing inventory risk. This model is part of Myntra’s strategy to provide a premium shopping experience for discerning customers.

How It Works

Only established brands with high quality products are eligible.
Myntra evaluates the brand positioning, product quality, and premium appeal before onboarding.
Products are showcased in a special premium section on Myntra, giving greater visibility to high-value customers.
You can manage your own logistics and inventory or leverage Myntra’s fulfilment options depending on your agreement.

Best For

Luxury apparel, footwear, or accessories.
Brands that want to maintain a premium positioning online and attract discerning buyers.
Sellers capable of high quality packaging, delivery, and customer service.

How to Increase Sales on Myntra? Proven Listing, sales strategies and growth hacks for Sellers.

Getting onboarded on Myntra is just the beginning of your journey. The real challenge? Converting visibility into sales and building a sustainable, profitable business on the platform.

Whether you’re a new seller wondering how to increase sales on Myntra or an established brand looking to optimize your performance, this section covers proven strategies that top performing sellers use to dominate their categories.

How to Optimize Your Myntra Product Listings for Maximum Visibility

Your product listings are the foundation of your Myntra success. Without proper optimization, even the best products remain invisible to potential customers.

Write SEO-Optimized Product Titles

Your product title is the first thing customers see and a critical ranking factor in Myntra’s search algorithm.

Best Practices for Myntra Product Titles:

Include primary keywords that customers actually search for
Mention key product attributes: brand, color, material, style
Keep titles descriptive yet concise
Avoid keyword stuffing it hurts both rankings and customer experience

Example of Optimized Title:

“Women’s Navy Blue Solid Cotton Blend A-Line Kurta with Embroidered Yoke”

This title includes: gender, color, pattern, material, style, product type, and design detail.

Create High-Converting Product Descriptions

Product descriptions on Myntra serve dual purposes: they help customers make purchase decisions and provide keyword signals to the algorithm.

What to Include in Your Myntra Product Descriptions:

Key product features and benefits
Material composition and quality indicators
Fit and sizing information
Care instructions
Styling suggestions
Occasion suitability

Pro Tip: Structure your descriptions with bullet points for easy scanning. Most Myntra shoppers browse on mobile devices and make quick decisions.

Upload High-Quality Product Images

Images are the most influential factor in customer purchase decisions on Myntra. Poor images directly lead to low click-through rates and high return rates.

Myntra Image Optimization Checklist:

Use high resolution images (minimum 1000px width)
Include multiple angles: front, back, side, close-up details
Maintain consistent white background for main images
Add lifestyle shots showing the product in real-world context
Ensure accurate color representation to reduce returns
Include size reference shots where applicable

How to Increase Sales on Myntra? Proven Strategies

Visibility alone doesn’t guarantee sales. These strategies help convert browsers into buyers and maximize your revenue on the platform.

Launch New Products Regularly

Myntra’s algorithm rewards freshness. Brands that consistently add new products get better visibility in search results and category pages.

Recommended Product Launch Strategy:

Launch 5-10 new styles every month
Time launches around seasonal trends and festivals
Create collection-based launches for better brand storytelling
Monitor which new products gain traction and double down on winners

Why This Works: New products get a visibility boost in the “New Arrivals” section and appear fresher to repeat customers browsing your brand page.

Optimize Pricing for Myntra’s Discount-Driven Customers

Myntra shoppers are highly price conscious and discount driven. Your pricing strategy directly impacts both visibility and conversion rates.

Myntra Pricing Optimization Tips:

Research competitor pricing for similar products
Factor in all costs: commission (15 to 30%), logistics, returns, GST
Use psychological pricing (₹999 instead of ₹1,000)
Maintain healthy margins don’t race to the bottom
Create bundle offers for higher average order value

Important: Myntra’s algorithm considers price competitiveness when ranking products. Overpriced products lose visibility even with good reviews.

Leverage Seasonal and Festival Demand

India’s festival calendar presents massive sales opportunities on Myntra. Brands that align their catalog and marketing with these events see significant revenue spikes.

Key Selling Seasons on Myntra

Important seasons and festivals with timelines and focus categories use this for planning launches, campaigns, and inventory.

Diwali

Timeline: October to November
Focus Categories: Ethnic wear, festive collections

Wedding Season

Timeline: November to February
Focus Categories: Bridal, occasion wear, accessories

Summer Collection

Timeline: March to May
Focus Categories: Lightweight, cotton, casual wear

Monsoon

Timeline: June – August
Focus Categories: Quick-dry, rainwear, footwear

End of Reason Sale

Timeline: Bi-annual
Focus Categories: All categories (heavy discounts)

Season / Festival	Timeline	Focus Categories
Diwali	October to November	Ethnic wear, festive collections
Wedding Season	November to February	Bridal, occasion wear, accessories
Summer Collection	March – May	Lightweight, cotton, casual wear
Monsoon	June to August	Quick-dry, rainwear, footwear
End of Reason Sale	Bi-annual	All categories (heavy discounts)

Festival Optimization Strategy:

Update product titles with festival keywords 4-6 weeks before
Create festival specific collections and bundles
Increase inventory for high demand items
Plan promotional campaigns around Myntra sale events

How to Improve Product Ranking on Myntra

Understanding how Myntra’s search algorithm works helps you optimize your listings for better rankings and organic visibility.

Factors That Influence Myntra Product Rankings

Myntra’s algorithm considers multiple factors when determining which products appear first in search results:

Performance Metrics:

Click-through rate (CTR) from search results
Conversion rate (purchases / views)
Customer ratings and reviews
Return and cancellation rates

Catalog Quality:

Completeness of product attributes
Image quality and quantity
Description relevance and depth
Pricing competitiveness

Operational Excellence:

Inventory availability (out of-stock hurts rankings)
Order fulfillment speed
Delivery success rate
Customer complaint resolution

Improve Your Myntra Seller Ratings

Higher seller ratings directly translate to better product visibility and customer trust.

How to Maintain High Seller Ratings?

Fulfill orders within committed timelines
Ensure product quality matches listing descriptions
Package products securely to prevent damage
Respond to customer queries promptly
Address negative feedback professionally

Rating Impact: Products from sellers with 4+ star ratings appear higher in search results and are more likely to be featured in curated collections.

Myntra Inventory Management Best Practices

Poor inventory management is one of the biggest reasons sellers lose sales and rankings on Myntra.

Never Let Top Products Go Out of Stock

Products that go out of stock lose their ranking position quickly. When you restock, you essentially start from scratch in terms of visibility.

Inventory Management Tips:

Track SKU level inventory daily, not just overall stock
Maintain 2 to 3 weeks buffer stock for best-selling items
Set up low stock alerts for fast-moving products
Analyze sales velocity to predict restocking needs

Manage Slow Moving Inventory Strategically

Slow-moving inventory ties up capital and warehouse space. Address it proactively.

Strategies for Slow Moving Products:

Analyze why products aren’t selling (pricing, images, visibility?)
Consider promotional discounts to clear old stock
Improve listings with better images or descriptions
Remove consistently non-performing SKUs to improve overall catalog health

How to Use Myntra Marketing and Advertising Tools

Myntra offers various marketing tools to boost product visibility. Using them strategically can accelerate your sales growth.

Myntra Sponsored Ads

Once you cross ₹70,000 in sales, you become eligible for Myntra’s advertising platform.

Types of Myntra Ads:

Sponsored Products: Appear in search results with “Ad” label
Banner Ads: Display on category and homepage sections
Brand Store Ads: Drive traffic to your brand page

Advertising Best Practices:

Start with small budgets to test performance
Focus ad spend on high-margin, high-potential products
Monitor ROAS (Return on Ad Spend) regularly
Increase budgets during sale events for maximum impact

Myntra Promotional Campaigns

Participating in Myntra’s promotional campaigns provides massive visibility to millions of shoppers.

Major Myntra Sale Events:

End of Reason Sale (EORS): Myntra’s biggest bi-annual sale
Big Fashion Festival: Major fashion focused sale event
Right to Fashion Sale: Regular promotional campaigns
Category-Specific Sales: Flash sales in specific categories

How to Maximize Sale Event Performance:

Enroll for promotions 2 to 3 weeks in advance
Ensure adequate inventory for high-demand periods
Offer competitive discounts (60 to 80% common during EORS)
Optimize listings before events: don’t make changes during peak traffic

Myntra Seller Programs? Rising Star and MNow

Myntra offers special programs for sellers who meet certain criteria. These programs provide significant visibility and growth advantages.

Myntra Rising Star Program

Rising Star is Myntra’s program to nurture promising new brands and help them scale faster.

Eligibility for Rising Star:

Strong and unique product catalog
High-quality product images
Active social media presence
Positive early performance metrics

Benefits of Rising Star:

Dedicated account manager for personalized guidance
Priority visibility in relevant categories
Access to exclusive promotional opportunities
Faster resolution of operational issues

Myntra MNow (Quick Delivery)

MNow enables 30-minute delivery in select cities during peak seasons, significantly boosting conversion rates.

How MNow Works:

Inventory is placed in Myntra’s hyperlocal fulfillment centers
Customers see “30-min delivery” badge on eligible products
Higher visibility during festivals like Durga Puja

MNow Benefits:

Significantly higher conversion rates (urgency + convenience)
Premium placement in search results
Competitive advantage over slower delivery options

How to Analyze and Improve Myntra Product Performance

Data driven optimization is what separates successful Myntra sellers from struggling ones.

Key Metrics Every Myntra Seller Should Track

Metric	What It Measures	Why It Matters
Click-Through Rate (CTR)	Clicks / Impressions	Indicates title and image effectiveness
Conversion Rate	Purchases / Views	Shows listing persuasion power
Return Rate	Returns / Orders	Reflects product-listing accuracy
Average Order Value (AOV)	Revenue / Orders	Measures upselling effectiveness
Customer Rating	Aggregate reviews	Impacts visibility and trust

Product Performance Analysis Framework

Categorize your products based on visibility and sales performance to determine optimization actions:

1. High Visibility + High Sales (Stars):

Maintain stock levels—never let these go out of stock
Protect pricing and margins
Use as templates for new product launches

2. High Visibility + Low Sales (Underperformers):

Analyze why customers view but don’t buy
Check pricing competitiveness
Improve product descriptions and images
Consider A/B testing different approaches

3. Low Visibility + High Potential:

Boost with Myntra advertising
Improve SEO elements (title, attributes)
Request category manager support

4. Low Visibility + Low Sales (Dead Stock):

Deep discount to clear inventory
Bundle with popular products
Consider removing from catalog

Categorize your products based on visibility and sales performance to determine optimization actions:

5. High Visibility + High Sales (Stars):

Maintain stock levels—never let these go out of stock
Protect pricing and margins
Use as templates for new product launches

6. High Visibility + Low Sales (Underperformers):

Analyze why customers view but don’t buy
Check pricing competitiveness
Improve product descriptions and images
Consider A/B testing different approaches

7. Low Visibility + High Potential:

Boost with Myntra advertising
Improve SEO elements (title, attributes)
Request category manager support

8. Low Visibility + Low Sales (Dead Stock):

Deep discount to clear inventory
Bundle with popular products
Consider removing from catalog

Common Mistakes That Hurt Myntra Sales (And How to Avoid Them)

Even experienced sellers make mistakes that cost them visibility and sales. Here are the most common pitfalls:

Common Mistakes Myntra Sellers Make (And How to Fix Them)

Mistake 1: Incomplete Product Attributes

Myntra's filters rely on product attributes. Missing attributes can hide your product from size, color, material, or occasion filters.

Solution: Fill 100% of product attributes during listing creation.

Mistake 2: Inconsistent Inventory Updates

Delayed inventory updates lead to cancellations, damaging seller rating and rankings.

Solution: Update inventory in real-time or at least twice daily.

Mistake 3: Ignoring Customer Reviews

Negative reviews left unaddressed hurt visibility and customer trust.

Solution: Respond to all reviews—thank positive ones, address negative ones professionally.

Mistake 4: Set and Forget Listings

Sellers often never optimize listings even when data shows problems.

Solution: Review listing performance monthly and optimize weak products.

Mistake 5: Poor Return Rate Management

High return rates damage profitability and product ranking.

Solution: Use accurate size charts, clean images, and detailed descriptions.

Quick Checklist: Daily, Weekly, and Monthly Myntra Seller Tasks

Consistent Action = Consistent Results

Here’s a practical working framework for every Myntra seller to follow:

Daily Tasks

Check and update inventory levels
Process and dispatch pending orders
Respond to customer queries and reviews
Monitor order fulfillment status

Weekly Tasks

Analyze sales performance by SKU
Check stock levels for fast-moving items
Review and respond to new customer reviews
Monitor advertising campaign performance
Check return reasons and patterns

Monthly Tasks

Launch new products (minimum 5 to 10 styles)
Deep dive into product performance analytics
Optimize underperforming listings
Plan for upcoming festivals and seasons
Review pricing competitiveness
Evaluate and adjust advertising strategy
Clear slow moving inventory

Key Takeaways: How to Succeed as a Myntra Seller

Success on Myntra requires a combination of great products, optimized listings, operational excellence, and continuous improvement.

Remember These Fundamentals:

Listing Quality Matters: Invest in professional photography and complete product attributes
Freshness Wins: Launch new products regularly to stay visible
Inventory is King: Never let best-sellers go out of stock
Data Drives Decisions: Regularly analyze performance and optimize accordingly
Customer Focus: High ratings and positive reviews compound over time
Strategic Marketing: Use Myntra’s advertising and promotional tools wisely
Operational Excellence: Fast fulfillment and low returns protect your rankings

The sellers who treat their Myntra business as a living ecosystem—constantly monitoring, optimizing, and evolving—are the ones who build sustainable, profitable brands on the platform.