- +918960267105
- info@globalwebsters.com
+918960267105
info@globalwebsters.com
- +918960267105
- info@globalwebsters.com
+918960267105
info@globalwebsters.com
India's most trusted Blinkit onboarding agency for D2C brands and FMCG sellers. From Blinkit seller registration and document submission to product listing, SOR/OR model setup, cluster selection, and first PO dispatch — we manage 100% of the process so you go live faster and without rejections.
India's quick commerce market is growing faster than any other e-commerce segment. Blinkit, with 40%+ market share, is the dominant platform — and brands that complete Blinkit seller registration early capture category visibility, repeat buyers, and platform priority that late entrants miss.
We own every single step of the Blinkit seller onboarding process — from the first registration form to the moment your first PO is dispatched from your warehouse.
Selling on Blinkit is not like listing on Amazon or Flipkart. The Blinkit seller hub requires a dedicated Category Manager, document-level accuracy, correct cluster selection, and consistent follow-up at every stage. Most brands attempting self-registration get stuck at document submission or listing approval — and some never go live at all. Global Websters, as your Blinkit onboarding agency, manages every step end-to-end — from Blinkit vendor registration to your first Purchase Order — so you go live without delays, rejections, or wasted months.
Every task, every coordination, every form — fully managed by our team so you don't have to chase approvals, figure out processes, or deal with Blinkit's internal teams yourself.
Before starting the Blinkit onboarding process, every D2C brand and FMCG seller must understand which commercial model applies to them. The right model affects your upfront costs, inventory volumes, dark store coverage, and cash flow.
Standard model for new D2C brands and FMCG sellers. Pay ₹25K PLA per SKU per cluster — returned by Blinkit as mandatory ad credit.
Blinkit buys your stock directly in large POs. Wider dark store coverage, zero storage or fulfilment costs. Unlocked after velocity is proven.
| Parameter | SOR — Sale or Return | OR — Outright |
|---|---|---|
| PLA / Entry Deposit | ₹25,000 per SKU per cluster | Not required |
| Ad Spend | Mandatory₹25K PLA returned as ad credit — must be spent | Mandatory% of PO value; agreed via NPI sheet |
| PO Quantity | Small / demand-based | 3,000–5,000 units per PO |
| Dark Store Coverage | 8–10 per cluster | 150–200 per cluster |
| Storage Fees | ₹1 / unit / day | None |
| GRN / Inwarding | ₹5 / unit received | None |
| Fulfilment Fees | ₹50 / delivered order | None |
| Category Commission | Applicable (Blinkit rate card) | None |
| Next PO Trigger | 30 days after PORequires 80% sell-through | Velocity-basedSooner sold = sooner next PO |
| Payment Cycle | 7–14 days post delivery | As per PO terms |
| Return / RTV | 90–120 daysCategory-dependent if unsold | 90–120 daysCategory-dependent if unsold |
| Margin Negotiation | Not typical | Blinkit may negotiate pricing |
| PO Basis | Platform demand signals | NPI Sheet (brand submits) |
| Selling Responsibility | Brand manages ads & visibility | Blinkit manages platform reach |
One of the most common reasons Blinkit onboarding is delayed or rejected is missing or incorrect documentation. Here's exactly what you need — and we handle all of it for you.
Blinkit is a curated platform — not every brand qualifies. Our onboarding service is designed specifically for brands that meet Blinkit's criteria and have high potential for quick commerce success.
Blinkit onboarding has multiple failure points — wrong documents, missed CM coordination, incorrect cluster selection, poor listing quality. We've solved every one of them across 30+ brand launches.
Getting live on Blinkit is step one. Staying live, growing your PO size, and scaling to new cities is where most brands struggle without expert Blinkit account management. We handle both.
"We tried to onboard Blinkit ourselves for 3 months and hit a wall every time. Global Websters got us live in 5 weeks. Their knowledge of the SOR model and direct CM coordination made all the difference."
✓ Verified Blinkit Launch"The team handled everything — from our FSSAI documents to cluster selection for Delhi and Mumbai. We didn't have to chase anyone. First PO came in 45 days and we've been reordering every month since."
✓ Verified Blinkit Launch"As an FMCG manufacturer, we had no idea what the SOR vs OR model meant for our business. Global Websters explained it clearly, helped us start on SOR to build velocity, and now we're being evaluated for OR. Professional team."
✓ Verified Blinkit LaunchEverything D2C brands, FMCG sellers, distributors, and founders need to know before starting the Blinkit seller registration and onboarding process in 2025–26.
What is the Blinkit seller onboarding process step by step?
The Blinkit seller onboarding process has 7 steps: (1) Seller registration form submission, (2) Document verification — GST, PAN, FSSAI, trademark, (3) Category Manager assignment and coordination, (4) Product listing upload and compliance check, (5) PLA payment for SOR model (₹25,000 per SKU per cluster), (6) 7–15 day review period, and (7) PO generation and first dispatch. The full process typically takes 30–60 days. Working with a Blinkit onboarding agency like Global Websters significantly reduces delays.
What are Blinkit PLA charges and how do they work?
Blinkit PLA (Product Listing Advertisement) charges are ₹25,000 per SKU per cluster under the SOR model. This is a mandatory upfront payment that Blinkit returns as ₹25,000 ad credit, which must be spent on in-app advertising. Each cluster covers 8–10 dark stores. For example: 3 SKUs across 2 clusters = ₹1,50,000 total PLA investment, all of which comes back as ad credit to promote your products on the platform.
What is the difference between Blinkit SOR and OR model?
The SOR (Sale or Return) model is the standard entry model for new brands. You pay ₹25K PLA per SKU per cluster, receive small demand-based POs, cover storage (₹1/unit/day), inwarding (₹5/unit), fulfilment (₹50/order), and category commission (2%–18%). The next PO is triggered 30 days after the current PO when 80% sell-through is achieved. The OR (Outright) model is the scale model where Blinkit directly purchases 3,000–5,000 units per PO, covers 150–200 dark stores per cluster, and charges zero storage, inwarding, fulfilment, or commission. Ad spend is mandatory as a percentage of PO value, defined through an NPI sheet. OR is unlocked after proven sales velocity on SOR.
How long does Blinkit onboarding take?
Blinkit seller onboarding typically takes 30–60 days from registration to going live, depending on document readiness, category approval timelines, and CM responsiveness. The review period after listing upload is 7–15 days. The most common causes of delays are incorrect or incomplete documentation, non-compliant product packaging, and lack of direct CM coordination — all of which Global Websters handles proactively.
What documents are required for Blinkit seller onboarding?
Required documents for Blinkit seller onboarding: GST Certificate (GSTIN), PAN Card, Cancelled Cheque, Trademark / Brand Registration Certificate, FSSAI License (mandatory for food and beverage products), Business Registration Certificate, and a Product Catalogue with MRP, images, and barcodes.
What is a Blinkit dark store and how many will my products be in?
A Blinkit dark store is a small hyperlocal warehouse located within a city neighbourhood that stocks products for 10-minute delivery. Under the SOR model, each cluster gives access to 8–10 dark stores. Under the OR model, your products are distributed across 150–200 dark stores per cluster — giving you dramatically wider reach and more order volume per PO cycle.
What is the Blinkit commission rate for sellers?
Under the SOR model, Blinkit charges a slab-based commission: 2% for products under ₹500; 6% for ₹500–₹700; 13% for ₹700–₹1,200; and 18% for products above ₹1,200. Additionally, there are storage fees (₹1/unit/day), inwarding fees (₹5/unit), and fulfilment fees (₹50/order). Under the OR (Outright) model, there is no commission — Blinkit purchases your stock directly and handles all distribution costs.
What is the Blinkit RTV (Return to Vendor) policy?
Blinkit's RTV (Return to Vendor) policy returns unsold inventory to the seller after 90–120 days, depending on the product category. This applies to both SOR and OR models. RTV stock is returned to the brand's warehouse, and the brand bears reverse logistics costs. The best way to avoid RTV situations is to build sell-through velocity through in-app advertising and competitive pricing from day one.
What is the payment cycle for Blinkit sellers?
Under the SOR model, Blinkit processes seller payments within 7–14 days after orders are delivered on the platform. Under the OR model, payment terms are defined in the purchase order itself. All payments are made after deducting applicable commissions, storage fees, fulfilment fees, and other applicable charges as per your commercial agreement.
How much does Blinkit onboarding cost for a D2C brand?
The platform fee under SOR is ₹25,000 per SKU per cluster (returned as ad credit). Ongoing platform costs include storage (₹1/unit/day), inwarding (₹5/unit), fulfilment (₹50/order), and category commission (2%–18%). Under OR, the only mandatory cost is advertising spend as a percentage of PO value, set via NPI sheet. For our service fee, book a free consultation and we'll share a transparent quote within 24 hours based on your SKU count, target cities, and category.
What is the total Blinkit seller fees structure I should budget for?
Total Blinkit seller fees under the SOR model include: PLA deposit ₹25K/SKU/cluster (returned as mandatory ad credit), storage ₹1/unit/day, inwarding/GRN ₹5/unit, fulfilment ₹50/order, and category commission 2%–18% based on product price. Additionally, factor in inventory removal fees (₹100–₹500) if stock is removed before RTV window. Under the OR model, all these fees are eliminated — Blinkit buys your stock directly and handles all logistics. Budget planning is one of the first things we discuss with brands in our free consultation before onboarding begins.
What does Blinkit account management service include?
Blinkit account management service covers everything after your brand goes live: daily inventory monitoring and PO coordination, Blinkit seller dashboard management, PLA ad spend optimisation, product listing updates and compliance checks, new city and cluster expansion, Category Manager liaison, and performance reporting. Global Websters offers post-launch Blinkit account management as a standalone service for brands already live on Blinkit, or as a continuation of our onboarding package. Contact us to discuss a custom plan for your brand.
Can I use a Blinkit onboarding agency in Delhi, Mumbai, or Noida?
Yes. Global Websters is a Blinkit onboarding agency based in Noida, Delhi NCR, and serves D2C brands and FMCG sellers across all major Indian cities — Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, and more. Our onboarding service is fully remote — we manage your Blinkit seller registration, documentation, listing, and PO coordination without requiring physical presence in your city. Book a free consultation to get started.
Our Blinkit onboarding and account management service is 100% remote — we serve D2C brands and FMCG sellers across every major city where Blinkit operates.
Whether your warehouse is in Noida, Bhiwandi, or anywhere in India — if Blinkit operates in your target city, we can onboard you there. Our Blinkit seller registration and account management service works for brands in every state.
We help D2C brands and FMCG sellers go live on every major quick-commerce and e-commerce platform in India — with the same end-to-end approach, zero hassle, 100% approval guarantee.
Book a free consultation with our Blinkit onboarding team. We'll assess your brand, recommend the right model, and give you a clear timeline and transparent quote — within 24 hours.