India's Trusted Ajio Onboarding Agency
Brand Approval to Catalogue Live — Guaranteed
Ajio's multi-stage approval process — trademark checks, size chart requirements, catalogue formats — trips up most brands attempting it alone. We've onboarded 50+ brands through every one of these gates without delays or rejections. From brand submission to first order, we own every step.
Why Serious Fashion Brands Are Racing to Get on Ajio
Backed by Reliance Retail, Ajio has grown into India's most curated fashion and lifestyle platform — with 35 million+ active shoppers and average order values significantly higher than most other marketplaces. Unlike Amazon or Flipkart where seller registration on Ajio is open, the Ajio onboarding process is approval-based and selective. Brands that complete the Ajio seller registration process successfully are building category authority that late entrants will find hard to displace.
The Ajio Seller Registration Process — How We Handle It
The Ajio onboarding process is not a self-service form. It is a structured 7-step approval and registration sequence — each gate must clear before the next begins. The Ajio seller registration process from brand submission to first live SKU takes 21–45 days with expert handling. Most brands attempting this alone take 3–6 months, if they get through at all. Here's exactly what we do — and when.
Ajio Commission Structure - Fixed, Emerging, Gram & Lux
Ajio operates four distinct selling models — each with different commission rates, return policies, logistics responsibilities, and brand eligibility criteria. Understanding which model applies to your brand before onboarding is critical. We assess your brand before recommending a model. Use our free Ajio Fee Calculator → to model your exact margins before we begin.
Ajio Selling Models - Complete Commission Comparison
| Ajio Platform | Commission Rate | Returns | Logistics | Best For |
|---|---|---|---|---|
| Ajio Fixed | 38% | No Returns | Ajio Manages | Established brands with stable margins |
| Ajio Emerging Brands | 23% | Applicable | Brand Responsible | New D2C and emerging fashion brands |
| Ajio Gram | 38% | No Returns | Ajio Manages | Artisan, handloom, craft, ethnic wear |
| Ajio Lux - Jewellery | 35% | No Returns | Ajio Manages | Fine jewellery & luxury accessories |
| Ajio Lux - Apparel | 23% | Applicable | Brand Responsible | Designer & premium fashion labels |
Not sure which Ajio model is right for your brand? The right model depends on your category, brand stage, margin structure, and operational capabilities. Most new D2C and fashion brands begin with Ajio Emerging Brands to build platform presence, then transition to Ajio Fixed once they demonstrate consistent velocity. Global Websters assesses your brand and recommends the right model before you commit.
Ajio Seller Registration — Eligibility & Documents Required
Ajio is a curated platform — registration as a seller on Ajio and the related Ajio registration as seller process is not open to everyone. Whether you are pursuing Ajio B2C seller registration (direct-to-consumer) or Ajio B2B seller registration (wholesale or brand partner), your documents and eligibility must be verified before a single form is submitted. We audit your readiness before anything begins — so you know your approval probability upfront.
- Registered Indian business entity (Pvt. Ltd., LLP, Proprietorship, Partnership)
- Valid GSTIN — both Ajio B2C and Ajio B2B seller registration require active GSTIN
- Registered trademark for your brand name — pending TM applications not accepted
- Products in Ajio-approved fashion, lifestyle, or beauty categories
- Existing marketplace presence (Amazon, Flipkart, Myntra) strengthens your Ajio vendor registration significantly
- Professional product photography & Ajio-compliant packaging
- GST Certificate (15-digit GSTIN) — mandatory for Ajio com seller registration
- Trademark Registration Certificate (TM-A or TM-R)
- Cancelled Cheque (business account matching GSTIN)
- PAN Card (business entity or proprietor)
- Business registration certificate (MOA, AOA, or partnership deed)
- Brand logo — high resolution PNG or vector format
- Product catalogue with MRP and images (minimum 20 SKUs recommended)
- High-quality product photography (white or lifestyle background as per Ajio specs)
- Correct MRP label on all products — discrepancy triggers rejection in Ajio seller registration
- Category-specific size chart in Ajio's portal format — mandatory pre-upload
- Care label inside all apparel items
- EAN / barcode on all SKUs
- For Ajio Luxe seller registration — luxury photography and premium brand story required
- Packaging compliant with Ajio branded packaging guidelines
Brand Types & Categories That Qualify for Ajio Seller Registration
Ajio primarily focuses on fashion, lifestyle, and beauty — but the platform has expanded significantly across premium and artisan segments. If your brand falls into any of these categories, you are eligible to begin the Ajio seller onboarding service process. Already selling on Myntra? See our Myntra Onboarding Service — many brands run both platforms simultaneously for maximum reach.
Ajio is a highly curated platform. Completing seller registration on Ajio — whether Ajio B2C seller registration for D2C brands or Ajio B2B seller registration for wholesale suppliers — requires meeting quality, pricing, brand image, and category-fit standards. Our team conducts a brand readiness assessment before submission so you know your approval probability before we begin.
Book a free assessment →
Why 50+ Brands Chose Our Ajio Onboarding Service
Most brands hit the same walls during the Ajio onboarding process — trademark rejection, size chart errors, catalogue refusals, verification delays. We have faced every one of them across 50+ Ajio seller registrations and know exactly how to navigate past each gate.
The Numbers Behind Our Work
What Our Clients Say - Verified Google Reviews
Real reviews from founders and brand owners who've gone through the onboarding journey with Global Websters.
"I recently talked with Global Websters team for Myntra onboarding, and I was impressed with their quick service. My brand went live on Myntra completely within 25 days without any lengthy process. Highly recommend them for their efficiency and expertise."
✓ Verified Marketplace Launch"Great experience with Global Websters. I was facing a lot of challenges with Myntra onboarding for the last 6 months and my account was still under review. Within just 3 days, their team got my account onboarded successfully. It really surprised me."
✓ Verified Marketplace Launch"Global Websters is the best e-commerce solutions provider! My Myntra onboarding was completed smoothly within 10 days. The team is professional, knowledgeable, and supportive throughout the process. Highly recommended for brands looking to grow fast!"
✓ Verified Marketplace Launch"Got connected with Global Websters and they did a perfect job of getting our brand onboarded on Myntra. The process was smooth, and they took care of everything throughout the onboarding process. Very professional and responsive team."
✓ Verified Marketplace Launch"Thank you Global Websters team for making the onboarding journey of my brand EkatvaEthnic on Myntra and Amazon so easy and helping us kick-start the e-commerce journey. We definitely recommend the entire team as the go-to agency for upcoming brands."
✓ Verified Marketplace Launch"At first, I was hesitant to move forward because of past experiences with other service providers. But Global Websters delivered on every promise - clear timelines, zero back-and-forth, and our catalogue went live on Ajio without a single rejection."
✓ Verified Ajio Launch"I recently talked with Global Websters team for Myntra onboarding, and I was impressed with their quick service. My brand went live on Myntra completely within 25 days without any lengthy process. Highly recommend them for their efficiency and expertise."
✓ Verified Marketplace Launch"Great experience with Global Websters. I was facing a lot of challenges with Myntra onboarding for the last 6 months and my account was still under review. Within just 3 days, their team got my account onboarded successfully. It really surprised me."
✓ Verified Marketplace Launch"Global Websters is the best e-commerce solutions provider! My Myntra onboarding was completed smoothly within 10 days. The team is professional, knowledgeable, and supportive throughout the process. Highly recommended for brands looking to grow fast!"
✓ Verified Marketplace Launch"Got connected with Global Websters and they did a perfect job of getting our brand onboarded on Myntra. The process was smooth, and they took care of everything throughout the onboarding process. Very professional and responsive team."
✓ Verified Marketplace Launch"Thank you Global Websters team for making the onboarding journey of my brand EkatvaEthnic on Myntra and Amazon so easy and helping us kick-start the e-commerce journey. We definitely recommend the entire team as the go-to agency for upcoming brands."
✓ Verified Marketplace Launch"At first, I was hesitant to move forward because of past experiences with other service providers. But Global Websters delivered on every promise - clear timelines, zero back-and-forth, and our catalogue went live on Ajio without a single rejection."
✓ Verified Ajio LaunchBrands We've Onboarded on Ajio
Real brands. Real storefronts. Click any brand to see them live on Ajio - onboarded end-to-end by our team.
Our Other Platform Onboarding Services
We help D2C brands and fashion labels go live on every major marketplace in India - with the same end-to-end approach, zero hassle, and 100% approval guarantee.
Ajio Seller Registration — Questions We Get Asked Every Day
Real questions from D2C founders, fashion labels, jewellery brands, and artisan sellers about the Ajio seller registration process — answered clearly, without agency jargon.
01 How do I start selling on Ajio as a new brand?
To begin registration as a seller on Ajio, you submit your brand's trademark, registered phone number, and email ID to Ajio's vendor team. Once Ajio's category team reviews and approves, they send a registration link to complete your Ajio seller account registration through Ajio Seller Central. Note that Ajio does not publish a public Ajio seller registration contact number — all communication happens through their vendor team email and the partner portal. The full Ajio seller registration process from brand submission to catalogue live typically takes 21–45 days. Working with our Ajio onboarding service eliminates rejection risks and significantly reduces that timeline.
02 What documents are required for Ajio seller registration?
The core documents required are: GST Certificate (GSTIN), Trademark Registration Certificate (mandatory - Ajio does not onboard unregistered brands), and a Cancelled Cheque for bank account verification. You'll also need your PAN Card, business registration certificate, brand logo, and a product catalogue with MRP and images. All documents must be accurate - any discrepancy restarts the verification process.
03 What is the Ajio commission rate for sellers?
Ajio's commission structure varies by model: Ajio Fixed - 38%, Ajio manages logistics, no returns to brand; Ajio Emerging Brands - 23%, brand handles logistics and returns; Ajio Gram - 38%, no returns or logistics; Ajio Lux Jewellery - 35%, no returns, no logistics; Ajio Lux Apparel - 23%, returns and logistics applicable. Use our free Ajio Seller Fee Calculator to see your exact payout across all four models.
04 What is the difference between Ajio Fixed and Ajio Emerging Brands?
Ajio Fixed is for established brands - 38% commission with Ajio managing all logistics and returns. Ajio Emerging Brands is for newer D2C brands - 23% commission, but the brand handles forward and reverse logistics and customer returns. A 23% model with high returns and logistics costs can end up more expensive than the 38% no-fuss model.
05 What is Ajio Gram and who should sell on it?
Ajio Gram is Ajio's dedicated platform for artisan brands, handloom sellers, craft-based businesses, and India's traditional and ethnic textile heritage products. Commission is 38% with no returns and no logistics responsibility. Ideal for handloom sarees, block-printed clothing, craft jewellery, and Khadi products.
06 What is Ajio Lux and how is it different from the main Ajio platform?
Ajio Lux is Ajio's curated premium and luxury segment targeting high-income shoppers. Jewellery brands pay 35% with no returns and no logistics costs, while apparel and fashion brands pay 23% with returns and logistics applicable. Ajio Lux is selective - the entry bar for product quality, photography, and brand positioning is significantly higher than the main platform.
07 Why does Ajio require a size chart before catalogue upload?
Ajio requires an approved size chart before any product can be listed to maintain standardised sizing and reduce returns. The size chart must be submitted to Ajio's internal portal and formally approved before catalogue upload begins. The format is category-specific: apparel, footwear, jewellery, and accessories each have different requirements. An incorrect size chart gets rejected and adds significant delay.
08 How long does Ajio verification take after form submission?
After submitting the Ajio registration form, Ajio's internal verification typically takes approximately 2 weeks. During this period Ajio verifies your GSTIN, validates trademark ownership, confirms bank account details, and reviews business documentation. Any discrepancy can extend this timeline significantly - which is why document accuracy before submission is critical.
09 Do I need a trademark to sell on Ajio?
Yes - a registered trademark is mandatory for Ajio onboarding. Unlike some platforms that allow pending applications, Ajio requires a valid trademark registration certificate at the time of seller registration. This is one of the primary reasons brands get rejected. If your trademark is pending, wait for registration before attempting Ajio onboarding - or apply on an urgent basis.
10 Does Ajio handle returns and logistics for all sellers?
It depends on your selling model. Under Ajio Fixed and Ajio Gram, Ajio manages all forward logistics with no returns to the brand. Under Ajio Emerging Brands and Ajio Lux Apparel, the brand handles logistics and customer returns. Under Ajio Lux Jewellery, there are no returns and Ajio manages logistics.
11 How much does it cost to onboard on Ajio through Global Websters?
Ajio itself does not charge an onboarding fee. Global Websters charges a service fee based on SKU count, Ajio model, and scope of work. Book a free consultation and we'll share a transparent, itemised quote within 24 hours. We don't charge anything until we've assessed your brand and confirmed eligibility.
12 Can Global Websters help with Ajio onboarding from outside Delhi/Noida?
Yes. Global Websters is based in Noida, Delhi NCR, but we serve brands across all of India - Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Jaipur, Surat, and every other city. Our Ajio onboarding service is fully remote - all stages are handled digitally with no physical presence required.