Free Tool — Updated 2026
Ajio Seller Fee & Commission Calculator 2026
Enter your desired bank settlement — the calculator works backwards to show the exact MRP you need to set on Ajio to hit that payout after commission, logistics & GST. Covers all 4 Ajio selling models: Emerging Brand, Fixed CC, Gram, and Ajio Luxe.
Fixed CC — 38%
Gram — 35%
Emerging Brand — 23%
Ajio Luxe — 23%
🛍️
Ajio Seller Fee Calculator
Detailed Breakdown
🏷️ Selling Price (MRP)
₹ 0.00
📦 Base / COGS Cost
− ₹ 0.00
💸 Commission (23%)
− ₹ 0.00
🔖 GST on Commission (18%)
− ₹ 0.00
🚚 Forward Logistics
− ₹ 95.00
↩️ Return Logistics
− ₹ 0.00
📫 Packaging Cost
− ₹ 0.00
Total Deductions
− ₹ 0.00
Gross Profit
₹ 0.00
Bank Settlement
Your target input amount
₹ 0.00
How the Ajio Seller Fee Calculator Works
Enter your base/COGS cost and your desired bank settlement, then select your Ajio model. The calculator works backwards — it computes the exact MRP / Selling Price you need to set on Ajio to achieve that settlement after all deductions.
Selling Price (MRP) = (Bank Settlement + Fixed Costs)
÷ (1 − Commission% − GST on Commission%)
──────────────────────────────────────────
Where Fixed Costs = Logistics (₹95) + Returns (₹75) + Packaging
Net Profit = Bank Settlement − Base / COGS Cost
💡 Which model should you choose?
If you're a new or growing D2C brand, Emerging Brand (23%) gives the best margins. Fixed CC (38%) suits established brands who want Ajio to fully manage operations. Gram (35%) is weight-based and works for heavier items. Luxe (23%) is for premium/luxury labels only.
⚠️ Returns Can Destroy Margins
Fashion return rates on Ajio can be 25–40%. A ₹999 product with 38% commission + ₹95 logistics + ₹75 return logistics leaves you with only ₹249 settlement — before your base cost. Model and pricing strategy are critical.
Ajio Commission Structure by Model — 2026
Ajio operates 4 distinct selling models. Each has different commission rates, logistics ownership, and return policies. Choose the wrong model and your margins collapse. Use the calculator above to model your exact product before choosing.
| Model |
Commission |
Forward Logistics |
Returns |
Best For |
| Emerging Brand |
23% |
₹95 (Ajio) |
₹75 per unit |
Growing D2C brands, new sellers |
| Fixed Commission (CC) |
38% |
₹95 (Ajio) |
No return to brand |
Established brands, high-volume |
| Gram Model |
35% |
₹95 (Ajio) |
₹75 per unit |
Heavier items, ethnic/occasion wear |
| Ajio Luxe |
23% |
₹95 (Ajio) |
₹75 per unit |
Luxury, designer & premium fashion |
Additional Fixed Charges (All Models)
| Charge | Amount | When Applied |
|---|
| Forward Logistics | ₹95 flat | Every successful delivery |
| Return Logistics | ₹75 flat | Every customer return (Emerging, Gram, Luxe) |
| GST on Commission | 18% on commission | All models — applied on commission amount |
| TDS Deduction | 1% of settlement | Deducted at source by Ajio |
* Fee structure is indicative based on publicly available Ajio seller documentation. Always verify current rates in your Ajio vendor dashboard before finalising pricing.
35M+
Active Shoppers on Ajio
5,000+
Brands Live on Ajio
4
Selling Models to Choose From
18%
GST charged on top of commission — often missed in calculations
Ajio Seller Pricing Tips — What the Numbers Actually Mean
Price backwards from your settlement target, not forwards from your cost
Most sellers make the mistake of starting with their product cost and adding a markup. On Ajio, this leads to under-pricing because they forget to account for GST on commission (18%) and the ₹95 flat logistics charge. Use this calculator to start from what you need in your bank account and work backwards to the MRP you must list at. For Emerging Brand sellers, a product that should earn you ₹400 net typically needs to be listed between ₹700–₹800 depending on base cost.
The model you choose affects margins more than the price you set
At 23% commission, the Emerging Brand model gives you roughly 15 percentage points more margin per order than Fixed CC (38%). However, Fixed CC sellers don't pay return logistics — and on fashion categories with 25–35% return rates, that ₹75 per return adds up fast. If your category has high returns, run the numbers on both models before deciding. Toggle the return logistics switch above and compare results.
₹95 flat logistics makes low-ticket products unviable on Ajio
Unlike Myntra's variable logistics (₹55–₹120 by weight), Ajio charges a flat ₹95 per order for all models. On a ₹399 product under the Emerging Brand model, logistics alone consume 24% of your selling price before commission is even counted. Ajio works best for products priced ₹799 and above. Below that threshold, Flipkart or Meesho typically deliver better economics.
Settlement cycles and TDS affect your working capital
Ajio deducts 1% TDS at source from every settlement. This is recoverable at tax filing time but reduces your immediate cash flow. Factor this into your working capital planning, especially if you're running short production cycles. Settlement timelines also vary by model — Emerging Brand settlements are typically faster than Fixed CC.
💡 Margins viable lag rahe hain? Next step: Ajio pe brand live karo.
Ajio's approval-based onboarding is not open registration — most brands need 6–12 weeks without expert guidance. Our team handles it in 3–5 weeks. See our
Ajio Seller Onboarding Service →
📊 Already live on Ajio but margins slipping?
High return rates, settlement disputes, or poor catalogue visibility are common after launch. Our
Ajio Account Management Service → handles all of it.
Ajio vs Myntra vs Flipkart — Commission & Fee Comparison for Sellers (2026)
Before choosing where to sell, smart sellers run the numbers across platforms. Ajio's commission structure is fundamentally different from Myntra and Flipkart — and the right platform depends on your product category, price point, and return rate.
| Fee Type |
Ajio (Emerging) |
Ajio (Fixed CC) |
Myntra (Apparel) |
Flipkart (Fashion) |
| Platform Commission |
23% |
38% |
4% – 15% |
7% – 20% |
| Forward Logistics |
₹95 flat |
₹95 flat |
₹55 – ₹120 |
₹40 – ₹100 |
| Return Logistics |
₹75 per return |
No returns to brand |
₹55 – ₹120 |
₹40 – ₹100 |
| GST on Commission |
18% |
18% |
18% |
18% |
| Effective Total Deduction |
~30–35% |
~45–50% |
~30–40% |
~25–35% |
| Onboarding Type |
Approval-based (7 steps) |
Approval-based |
Selective approval |
Open registration |
💡 Which platform should you start with?
New sellers with limited marketplace history should start on
Flipkart (open registration, lower barrier) or
Amazon, build sales history, then apply to Ajio and Myntra. Both Ajio and Myntra require proof of marketplace traction for approval. Use platform-specific calculators to model your margins:
Myntra Pricing Calculator ·
Flipkart Fee Calculator.
When Ajio Beats Myntra for Fashion Sellers
Ajio's Emerging Brand model at 23% is significantly cheaper than Myntra's apparel commission at 4–15% — but only on paper. Ajio's fixed ₹95 logistics cost makes it expensive for low-ticket items. For fashion products priced above ₹799, Ajio Emerging can deliver better net settlement than Myntra for ethnic and occasion wear categories. For brands targeting premium buyers with products above ₹2,000, Ajio Luxe at 23% commission offers access to India's most fashion-forward premium shopper base. Need help deciding which platform and model fits your brand? See our Ajio Onboarding Service — model selection strategy is included.
Frequently Asked Questions — Ajio Seller Fees & Models
How does Ajio commission compare to Myntra and Flipkart? ▾
Ajio's
Emerging Brand model (23%) charges a flat rate across all price bands, making it predictable.
Myntra charges 2–15% for ethnic apparel (a sharp cliff at Rs 900) and 4–15% for western wear — lower in percentage but paired with logistics of Rs 55–120 per order.
Flipkart Fashion ranges from 7–20% with lower logistics fees. For high-ticket fashion items (above Rs 1,500), Ajio Emerging often delivers better net settlement than Myntra due to lower commission percentage. Always model your specific product using platform calculators:
Myntra Calculator ·
Flipkart Calculator.
What commission does Ajio charge sellers? ▾
Ajio commission varies by model: Fixed CC is 38%, Gram Model is 35%, and both Emerging Brand and Ajio Luxe are 23% of the selling price. In addition, 18% GST is applied on the commission amount, making the effective deduction higher. Use our calculator above to see the exact impact on your product.
What is the difference between Ajio Fixed and Emerging Brand model? ▾
The Fixed CC model (38%) is for established brands — Ajio takes a higher cut but manages all operations including logistics and returns (no returns to brand). The Emerging Brand model (23%) charges a much lower commission and is designed for growing D2C brands, but returns are charged at ₹75 per unit back to the seller.
What are Ajio logistics charges for sellers? ▾
Ajio charges ₹95 per order for forward logistics (delivery to customer). If a customer returns the product, an additional ₹75 return logistics charge applies per unit (for Emerging, Gram and Luxe models). Fixed CC model does not charge return logistics as Ajio absorbs returns.
What is the Ajio Gram model? ▾
The Ajio Gram model (35%) is suited for heavier or bulkier fashion items such as ethnic wear, occasion wear, and heavier fabrics. Commission is 35% with ₹75 return logistics. It sits between Fixed and Emerging in terms of commission rate and operational responsibility.
What is Ajio Luxe? ▾
Ajio Luxe is Ajio's curated premium and luxury fashion segment. It charges a 23% commission (same as Emerging Brand) but is exclusively for luxury, designer, and premium fashion labels. Ajio Luxe buyers typically have higher average order values, making it very attractive for premium brands despite similar commission rates.
What is the minimum selling price recommended on Ajio? ▾
Given the fixed ₹95 logistics + 18% GST on commission, we recommend a minimum selling price of ₹599–₹799 for Emerging Brand sellers and ₹999+ for Fixed CC sellers to maintain a positive margin after deductions. Use our calculator above to model your specific product.
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