India's Fashion Marketplace — Updated 2026
Myntra Seller Pricing Calculator
Myntra's fee structure trips up even experienced sellers. Commission, shipping, fixed fee, and GST on fees combine to take anywhere from 25% to 40% of your selling price before your product cost is accounted for. This calculator breaks it down precisely — so you know your margin before you list.
PPMP — Commission + Logistics
PPMP C+C — Commission Only
Rising Star — 0% Commission
How This Myntra Fee Calculator Works
Myntra is India's largest fashion and lifestyle marketplace, but it is not the easiest platform to price on. The fee structure has multiple layers — commission, fixed fee, logistics, and GST on fees — and those layers behave differently depending on whether you are on PPMP, the commission-only model, or the Rising Star programme. Miss any one of them and your pricing will be wrong before the first order ships.
This calculator accounts for all of it. Select your category, model, weight, and delivery zone. Toggle on marketing provision and return rate if you want a realistic picture of long-term margins — not just the best-case scenario. The result is a precise breakdown of what Myntra keeps and what lands in your bank account.
Bank Settlement = Selling Price
- Commission Fee (Selling Price × Category %)
- Fixed Fee (per order value slab)
- Shipping / Logistics Fee (PPMP C+L model only)
- GST on all fees (18%) [toggleable]
- Marketing and discount budget [optional]
- Return provision cost [optional]
- Packaging cost [optional]
Net Profit = Bank Settlement − COGS
The return rate is the variable most sellers ignore until it hurts them
Myntra is a fashion platform. Return rates of 25–40% are not unusual — particularly in apparel and footwear. A product priced at Rs. 1,499 with 22% commission and a 30% return rate effectively earns you revenue on 70% of orders while you bear reverse logistics cost on 100% of them. Turn on the return provision toggle above and use a realistic estimate. The number it shows is what your margins actually are at scale.
Myntra's Rising Star model has a catch
Zero commission sounds exceptional — and for the right brand at the right time, it is. But Rising Star is an introductory programme for new brands, and it comes with performance thresholds. If your catalogue depth, images, or dispatch SLA are below Myntra's standards, you can lose Rising Star status quickly. You also still pay shipping and fixed fees. Use this period aggressively to build your sales history and review velocity. Once it ends, you move to standard commission rates.
PPMP vs PPMP C+C — which model applies to you?
PPMP (C+L) is the standard model for most sellers — you store and pack, Myntra's logistics handles delivery and returns. PPMP C+C (Commission plus Collection) is a commission-only variant where you manage logistics yourself through a third-party or own network. C+C can work well for brands with existing logistics infrastructure, particularly for metro-heavy product mixes where your own courier is cheaper than Myntra's rate card.
Myntra Commission Rates by Category — 2026
Commission on Myntra is higher than most other Indian marketplaces. This is partly the cost of the customer quality — Myntra's buyer intent, average order value, and brand positioning are significantly better than general marketplaces. But you need to price for it deliberately, not discover the impact after your first settlement.
| Category | Commission | Notes for Sellers |
|---|
| Women's Apparel | 22% | Largest category on Myntra — high competition but high volume potential |
| Men's Apparel | 22% | Growing faster than women's — brand differentiation matters more here |
| Kids' Apparel | 20% | Lower return rates than adults' fashion — more predictable margins |
| Ethnic and Traditional Wear | 22% | High AOV category — festival spikes give strong seasonal upside |
| Activewear and Sportswear | 20% | Fastest-growing segment on Myntra — strong repeat buyer rate |
| Innerwear and Loungewear | 18% | Lower commission — high repeat purchase frequency works in your favour |
| Footwear (all types) | 20% | Size returns are significant — price to absorb 30–40% return rate |
| Bags, Wallets and Handbags | 20% | Lower return rates than apparel — good margin stability |
| Fashion Jewellery | 20% | Lightweight items — shipping cost advantage on PPMP |
| Watches | 22% | High AOV justifies commission — but verify your sub-category rate |
| Beauty and Skincare | 18% | Myntra's fastest-growing non-fashion category in 2025–26 |
| Home Decor and Furnishing | 22% | Bulky items — logistics cost is the main challenge here |
Fixed Fee by Order Value
| Order Value | PPMP Fixed Fee | Notes |
|---|
| Up to Rs. 500 | Rs. 30 | Applicable on successfully delivered orders only |
| Rs. 501 – Rs. 1,000 | Rs. 50 | Fixed fee is reversed on returned orders |
| Rs. 1,001 – Rs. 2,000 | Rs. 70 | |
| Rs. 2,001 – Rs. 5,000 | Rs. 100 | |
| Above Rs. 5,000 | Rs. 130 | |
Shipping Fee by Weight and Zone (PPMP C+L)
| Weight | Local | Regional | National |
|---|
| Up to 250g | Rs. 28 | Rs. 40 | Rs. 55 |
| 250g – 500g | Rs. 35 | Rs. 50 | Rs. 70 |
| 500g – 1kg | Rs. 45 | Rs. 65 | Rs. 88 |
| 1kg – 2kg | Rs. 60 | Rs. 82 | Rs. 110 |
| Above 2kg | Rs. 85+ | Rs. 115+ | Rs. 150+ |
Commission rates and fees are indicative based on publicly available Myntra seller documentation and seller-reported data for 2025–2026. Exact rates depend on your brand agreement and sub-category. Always verify your specific rate card in the Myntra Partner Portal before pricing.
Not on Myntra Yet
Myntra Seller Onboarding Service
Hundreds of brands apply to Myntra every month. Very few get through on their first attempt. The platform is selective — it looks at catalogue depth, brand positioning, pricing, and documentation accuracy. We have navigated this process 300+ times and know exactly what Myntra's evaluation team is looking for.
- Brand eligibility assessment before submission — no wasted time
- Documentation preparation — GST, trademark, brand authorization
- Catalogue strategy — correct depth, sizing, and image standards
- Model selection — PPMP vs Rising Star vs C+C recommendation
- Pricing strategy aligned with Myntra's category benchmarks
- 15–20 day average go-live from document submission
- 100% approval guarantee — full refund if not approved
Start Myntra OnboardingAlready on Myntra
Myntra Account Management Service
Being live on Myntra is not the same as growing on Myntra. Return rates, poor listing visibility, and pricing that does not account for all fees — these are the three things we fix most often for brands that come to us after going live themselves. We take over the account and build it properly.
- Full account audit — margin leaks, listing gaps, return rate analysis
- Catalogue rebuild — titles, descriptions, images, size charts
- Myntra Ads management — sponsored listings and brand visibility
- Return rate reduction — description accuracy and size guide improvements
- Pricing strategy — sustainable margins with competitive positioning
- Monthly settlement and P&L review — every rupee tracked
- Dedicated account manager — not a shared inbox
Explore Account ManagementQuestions Myntra Sellers Ask Us Most Often
After onboarding 300+ brands on Myntra, we have heard the same questions come up again and again. Here are the honest answers.
How much of my selling price does Myntra actually keep? ▼
More than most sellers expect. Take a women's kurta priced at Rs. 1,499: 22% commission is Rs. 329.78, fixed fee is Rs. 70, national shipping for a 350g garment is approximately Rs. 70, GST on fees at 18% adds another Rs. 84.56. That is Rs. 554 in total deductions — 37% of the selling price — before your product cost. If your COGS is Rs. 400, your gross profit is Rs. 545 on Rs. 1,499 revenue. That is a 36% margin before returns. With a 30% return rate, your effective realised margin drops to roughly 22–25%. Profitable, but only if you priced for it from the start.
What is the Rising Star programme and am I eligible? ▼
Rising Star is Myntra's growth programme for new and emerging brands entering the platform. It offers zero commission for a defined introductory period — a significant advantage that lets you build your sales history, review count, and ranking without the full commission burden. Eligibility is assessed during onboarding. Myntra typically looks for brand potential, catalogue quality, pricing alignment with the category, and minimum SKU depth. Brands with strong Instagram or D2C presence, unique design, or niche positioning tend to qualify more easily. We evaluate Rising Star eligibility as part of our onboarding process and position brands for it where applicable.
Why is my Myntra settlement lower than what I calculated? ▼
The most common reasons are return deductions that were not factored in, shipping fees that differ from your estimate because Myntra uses volumetric weight rather than actual weight, GST on fees being overlooked, and growth enablement charges for new sellers being deducted from early payouts. If you are seeing systematic discrepancies, pull your settlement report from the Myntra Partner Portal and cross-check it line by line against your rate card. Discrepancies above 2–3% are worth raising as a formal dispute. Our account management team handles this regularly for brands we manage.
What is Myntra's return rate and how do I plan for it? ▼
Fashion return rates on Myntra typically range from 20% to 45% depending on category. Apparel and footwear sit at the higher end. Accessories and beauty are lower. Size-related returns dominate in apparel — accurate size guides, detailed measurements in product descriptions, and fit notes reduce this materially. The return provision toggle in the calculator above lets you model a realistic return rate. Use 25% as a conservative baseline for apparel and adjust upward if your product has high size variability. Reverse logistics on returns is charged to the seller and can equal or exceed the original forward shipping cost.
How long does it take to get onboarded on Myntra? ▼
On your own, the Myntra onboarding process typically takes 6–12 weeks — if your first application is accepted at all. Myntra's evaluation involves documentation review, brand assessment, catalogue quality check, and pricing validation. Many brands are rejected not because of poor products, but because of preventable gaps in their submission. With Global Websters, our average go-live timeline is 15–20 days from the point we receive complete documentation. We have also re-submitted and successfully onboarded multiple brands that were previously rejected when applying independently.
Does Myntra charge GST on its fees? ▼
Yes. Myntra charges 18% GST on all platform fees including commission, fixed fee, and shipping. If you are a GST-registered business — which is a requirement to sell on Myntra — you can claim this as input tax credit (ITC) in your GST return, effectively making it a recoverable cost. The toggle in the calculator above lets you include or exclude GST from the breakdown depending on how you want to view your margin position.
What minimum catalogue size does Myntra require? ▼
Myntra does not publish a fixed minimum SKU count, but in practice, brands with fewer than 50–75 live SKUs often struggle to gain traction because Myntra's algorithm favours accounts with meaningful catalogue depth. During onboarding evaluation, we have seen brands with 30–40 SKUs get rejected for insufficient depth. Our recommendation for new sellers is to go live with at least 50 quality SKUs across a coherent product range, with proper size runs and image standards met. Quality over quantity always — but quantity also matters on Myntra.
